10 Corso Como

Carla Sozzani opened Galleria Carla Sozzani in September 1990 as a space for art, photography, and design housed in a converted garage at 10 Corso Como in Milan. Along with American artist Kris Ruhs, Sozzani created a space like no other. Rejecting ordinary retail norms, this concept store has always promoted a different philosophy—that of slow shopping, a succession of spaces and events that prioritize lifestyle over object acquisition. In this book, Sozzani describes her world: her style, personal taste, and opinions on fashion, travel, design, and lifestyle. The Galleria now incorporates a bookshop, a fashion and design store, and a garden café, and it is one of Milan’s hippest and most exquisitely curated spaces—a destination in itself. 10 Corso Como has become the nexus of a global network of cultural exchange through fashion, food, art, and photography that continues to inspire fashion and design. In recent years, two additional locations have been added: 10 Corso Como–Comme des Garçons in Tokyo in 2002 and a Seoul branch in 2008.

TRAVEL & HOLIDAY GUIDES. For nearly twenty years, Suzy Gershman has been leading savvy shoppers to the world's best finds. Now "Born to Shop Italy" is easier to use and packed with more up to date listings than ever before. Inside you'll find: the best of the shopping scene, from world class department stores and trendy boutiques to street markets and sample sales; excellent values, from antiques to Doc Martens; great gift ideas, even for a friend who has everything plus the best gifts for less than $10; and the best airfare, hotel, and dining values so you can maximize your shopping dollars.

Milan is the European fashion capital with one of the world’s most unique luxury fashion districts where the leaders of some of the most exclusive fashion houses are still living and working today. It’s the Italian city whose skyline has changed more than any, and whose fashion industry has extended to encompass the worlds of design, restaurants, bars, exhibition spaces, hotels and more. Whether you’re looking for designer labels within the city’s luxury fashion district, prefer to browse the city’s boutiques or pick up some quality vintage at the city’s vintage shops and markets, this is the guide that will tell you where to go. Split into geographical sections along with relevant maps, cultural highlights and suggestions for where to eat and drink, it places Milan as the city of fashion within the context of Italian fashion history and a city, and brings the stories of its people to life. Why did Milan become Italy’s fashion capital? And what does it offer the fashion lover as a city today?

Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural, and social phenomenon, and the textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualized as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book – through an analysis of diverse cases – answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage, and tradition to major forces of change and innovative, entrepreneurial adaptations in the 21st century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars, and upper-level students across the fields of luxury management and marketing, brand management, consumer behavior as well as sustainability.

Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.

The world of retail design operates with a dynamism not often encountered in other commercial sectors. To successfully deliver a retail project, the store planner must possess a good working knowledge of a wide range of disciplines. As well as design, these include matters as diverse as store operations to materials and construction methods. Contemporary Retail Design: A Store Planner's Handbook provides a comprehensive overview of the store planning process and is an essential companion for anyone embarking on a retail design project. Written from the perspective of the designer, it contains practical guidance on every step of the design and construction process including: an introduction to store types and their history; what to consider when planning a store; the practicalities of layout versus the psychological response of the shopper; the range of materials and finishes available and how to use them successfully; what to consider when planning for building services, security and store operations. The book's practical advice is supplemented with case studies showing examples of best practice, and is illustrated with 200 drawings and photographs from a wide variety of stores around the world.

Throughout modernity there has been a clear divide between art and commerce. Objects could either be consumed as commerce or contemplated as art. Today, as museums are facing increasing financial pressure and as stores have become inventive locations for new modes of display, this clear divide has begun to dissolve. There is one place that represents a key stage in this evolution: 10 Corso Como. It was founded in Milan, at that very address, by fashion editor Carla Sozzani and has since expanded to Seoul, Beijing, Shanghai, and New York. The name “concept store”, which has now spread across our globalized world, was originally coined to describe this new form. This book is the first philosophical inquiry into this new form of store and it sheds new light on how categories that have governed our modern lives, such as commerce, art, fashion, and museum, are being redefined today.

Italy’s ‘second city’ oozes culture and style — Milan has exquisite architecture, world-class museums, chic boutiques, bustling markets and trendy night spots – and all of this within striking distance of the tranquility of the Italian lakes. Your DK Eyewitness Top 10 travel guide ensures you’ll find your way around Milan and the Lakes with absolute ease. Our newly updated Top 10 travel guide breaks down the best of Milan and the Lakes into helpful lists of ten — from our own selected highlights to the best museums, places to eat, shops and festivals. You'll discover: · Nine easy-to-follow itineraries, perfect for a day-trip, a weekend, or a week · Detailed Top 10 lists of Milan’s must-sees, including detailed descriptions of Leonardo’s Last Supper, Milan’s Duomo, Pinacoteca di Brera, Castello Sforzesco, Pinacoteca Ambrosiana, Sant’Ambrogio, Navigli, Isole Borromee, Bergamo and Mantua · Milan and the Lakes’ most interesting areas, with the best places for shopping, dining, and sightseeing · Inspiration for different things to enjoy during your trip – including children’s attractions, things to do for free and hidden gems off the beaten track · Street-smart advice: get ready, get around, and stay safe Looking for more on Milan’s culture, history and attractions? Try our DK Eyewitness Italy.