A Technique for Producing Ideas

A Technique for Producing Ideas
Author: James Young
Publsiher: Unknown
Total Pages: 38
Release: 2016-03-04
Genre: Electronic Book
ISBN: 198781746X

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This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

A Technique for Producing Ideas

A Technique for Producing Ideas
Author: James Webb Young
Publsiher: Unknown
Total Pages: 0
Release: 2009
Genre: Advertising
ISBN: 1434102750

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"About the creative spark, the ideas, which bring spirit and life to an advertisement." -- p.vii | Subtitle from cover.

Serious Creativity

Serious Creativity
Author: Edward de Bono
Publsiher: Random House
Total Pages: 480
Release: 2015-03-05
Genre: Business & Economics
ISBN: 9781473528031

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If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging

How to Get Ideas

How to Get Ideas
Author: Jack Foster
Publsiher: Berrett-Koehler Publishers
Total Pages: 226
Release: 1996
Genre: Advertising
ISBN: 157675006X

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Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Hegarty on Creativity There Are No Rules

Hegarty on Creativity  There Are No Rules
Author: John Hegarty
Publsiher: Thames & Hudson
Total Pages: 128
Release: 2014-04-22
Genre: Business & Economics
ISBN: 9780500771938

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A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

How to Become an Advertising Man

How to Become an Advertising Man
Author: James Webb 1886-1973 Young
Publsiher: Hassell Street Press
Total Pages: 106
Release: 2021-09-09
Genre: Electronic Book
ISBN: 1014218950

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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Idea Hunter

The Idea Hunter
Author: Andy Boynton,Bill Fischer
Publsiher: John Wiley & Sons
Total Pages: 194
Release: 2011-04-04
Genre: Business & Economics
ISBN: 9781118038864

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A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

A User Guide to the Creative Mind

A User Guide to the Creative Mind
Author: Dave Birss
Publsiher: Lulu.com
Total Pages: 107
Release: 2024
Genre: Electronic Book
ISBN: 9781471620980

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