Advertising and Promotion

Advertising and Promotion
Author: George Eugene Belch,Michael A. Belch
Publsiher: Unknown
Total Pages: 135
Release: 2004
Genre: Electronic Book
ISBN: 0072536764

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Advertising and Promotion

Advertising and Promotion
Author: Chris Hackley,Rungpaka Amy Hackley
Publsiher: SAGE
Total Pages: 424
Release: 2021-01-27
Genre: Business & Economics
ISBN: 9781529756142

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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Advertising Promotion and New Media

Advertising  Promotion  and New Media
Author: Marla R. Stafford,Ronald J. Faber
Publsiher: Routledge
Total Pages: 400
Release: 2015-03-26
Genre: Business & Economics
ISBN: 9781317477556

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Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Introduction to Advertising and Promotion

Introduction to Advertising and Promotion
Author: George Edward Belch,George Eugene Belch,Michael A. Belch
Publsiher: McGraw-Hill/Irwin
Total Pages: 840
Release: 1995
Genre: Advertising
ISBN: 0256136963

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Online Advertising and Promotion Modern Technologies for Marketing

Online Advertising and Promotion  Modern Technologies for Marketing
Author: Hanafizadeh, Payam
Publsiher: IGI Global
Total Pages: 248
Release: 2012-04-30
Genre: Business & Economics
ISBN: 9781466608863

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"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.

Launch Advertising and Promotion in Real Time

Launch  Advertising and Promotion in Real Time
Author: Michael R. Solomon,Lisa Duke Cornell,Amit Nizan
Publsiher: Flat World Knowledge
Total Pages: 316
Release: 2009
Genre: Advertising
ISBN: 9780982043028

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"Launch! is written for advertising and promotions courses taught to students in the business school and journalism and mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end"--Open Textbook Library.

Advertising and Promotion

Advertising and Promotion
Author: Chris Hackley
Publsiher: SAGE
Total Pages: 286
Release: 2005-02-16
Genre: Business & Economics
ISBN: 0761941541

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This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

Retail Advertising and Promotion

Retail Advertising and Promotion
Author: Jay Diamond
Publsiher: Fairchild Books
Total Pages: 448
Release: 2011-03-17
Genre: Business & Economics
ISBN: 1563678985

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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.