Applied Marketing

Applied Marketing
Author: Daniel Padgett,Andrew Loos
Publsiher: John Wiley & Sons
Total Pages: 370
Release: 2021-05-18
Genre: Business & Economics
ISBN: 9781119690610

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Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles. In addition, this course promotes student-centered learning with an entire chapter dedicated to marketing metrics (Chapter 13) and integrates a continuing case study on a socially conscious company, This Saves Lives, to help students apply their knowledge and develop their critical thinking skills.

Applied Marketing

Applied Marketing
Author: Rochelle Grayson,Daniel Padgett,Andrew Loos
Publsiher: Wiley Global Education
Total Pages: 386
Release: 2021-08-03
Genre: Business & Economics
ISBN: 9781119809715

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Tomorrow’s professionals need a practical, customer-centric understanding of marketing’s role in business supported by critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course. Students apply these concepts to the latest business scenarios of relatable brands like This Saves Lives™ and GoPro™ through original video assignments, quizzes, and case-based activities in WileyPLUS. Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos offer students an insider’s look at how top businesses operate. This comprehensive yet concise Canadian adaptation blends current academic theory with an agency-owner perspective.

Applied Marketing

Applied Marketing
Author: Daniel Padgett,Andrew Loos
Publsiher: John Wiley & Sons
Total Pages: 352
Release: 2019-04-02
Genre: Business & Economics
ISBN: 9781119500742

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Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today,s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can think like a marketer and see that marketing is everywhere around them. Who better to develop such a product than a practitioner, Andrew Loos of Attack Marketing, and an academic, Daniel Padgett of Auburn University. Together these authors provide insights into what employers need, know the latest tools used by companies today and can help students smoothly move from the classroom to their careers. Applied Marketing connects traditional marketing with customer-perspective marketing, thus teaching students the value of allowing customers to feel more connected to the product, brand and company.

Applied Marketing

Applied Marketing
Author: Rochelle Grayson,Daniel Padgett,Andrew Loos
Publsiher: Wiley Global Education
Total Pages: 419
Release: 2023-09-27
Genre: Business & Economics
ISBN: 9781394162710

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Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 2nd Canadian Edition helps students learn practical, modern marketing concepts appropriate for the Principles of Marketing course by applying them to the latest business scenarios of relatable brands. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and it blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.

Applied Marketing Analytics Using R

Applied Marketing Analytics Using R
Author: Gokhan Yildirim,Raoul Kübler
Publsiher: SAGE Publications Limited
Total Pages: 0
Release: 2023-08-26
Genre: Business & Economics
ISBN: 9781529613438

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Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.

Marketing Pearson New International Edition

Marketing  Pearson New International Edition
Author: Michael Levens
Publsiher: Pearson
Total Pages: 348
Release: 2013-11-01
Genre: Marketing
ISBN: 1292042222

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For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students' learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organizational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it. The second edition features a new format that makes it easier for students to study and learn the material. MyMarketingLab New Design is now available for this title! MyMarketingLab New Design offers: *One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses. *A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization. *New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.*Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. *Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates' posts. *Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising. *Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

Marketing

Marketing
Author: Daniel Padgett,Andrew Loos
Publsiher: Unknown
Total Pages: 135
Release: 2019-01-03
Genre: Electronic Book
ISBN: 1119571162

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Sport Marketing

Sport Marketing
Author: Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton
Publsiher: Human Kinetics
Total Pages: 490
Release: 2021-03-12
Genre: Sports
ISBN: 9781492594628

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--