Beer Money

“Beautiful and unflinching . . . a riveting story about the fall of an American family, an American city, and possibly the American Dream itself.” —Janis Cooke Newman, author of Mary, Mrs. A. Lincoln Frances Stroh’s earliest memories are ones of great privilege: shopping trips to London and New York, lunches served by black-tied waiters at the Regency Hotel, and a house filled with precious antiques, which she was forbidden to touch. Established in Detroit in 1850, by 1984 the Stroh Brewing Company had become the largest private beer fortune in America and a brand emblematic of the American dream itself; while Stroh was coming of age, the Stroh family fortune was estimated to be worth $700 million. But behind the beautiful façade lay a crumbling foundation. Detroit’s economy collapsed with the retreat of the automotive industry to the suburbs and abroad and likewise the Stroh family found their wealth and legacy disappearing. As their fortune dissolved in little over a decade, the family was torn apart internally by divorce and one family member’s drug bust; disagreements over the management of the business; and disputes over the remaining money they possessed. Even as they turned against one another, looking for a scapegoat on whom to blame the unraveling of their family, they could not anticipate that even far greater tragedy lay in store. Featuring beautiful evocative photos throughout, Stroh’s memoir is elegantly spare in structure and mercilessly clear-eyed in its self-appraisal—at once a universally relatable family drama and a great American story. “Stroh’s absorbing memoir suggests that most cocoons are permeable and that privilege is relative.” —The New York Times Book Review

German, Czech, and Irish immigrants poured into America in the mid-1800s. They brought their language and traditions with them…and their love of brewing and drinking beer. In 1881, Iowa City was a bustling town full of immigrants. The population was exploding, and that meant two things: Fortunes were being made overnight and trouble was afoot. Three large breweries had taken root, sprouting strong and proud in the “Northside” neighborhood. In one generation the brewers became wealthy and powerful men. They also came to be known as “The Beer Mafia.” The more powerful the brewers grew, the more passionate the ladies of the Women’s Christian Temperance Union became about abolishing alcohol altogether. They took their fight to the saloon, the street, and the Statehouse, preaching prohibition. Conrad Graf, J.J. Englert and John Dostal thought of themselves as honest businessmen capitalizing on America’s explosive growth by simply providing a product people wanted. Vernice Armstrong thought they were selling sin and destroying everything that made America great, one beer at a time. She made it her mission in life to bring them down, but they weren’t about to go down without a fight. Blending real-life historical figures with compelling fictional characters, Beer Money is the story of how the brewers and “Teetotalers” slammed head-on into each other, turning the prairie red with blood. This is a tale of how the seemingly innocuous love of brewing and drinking beer became the flashpoint, sparking events that would shape America for a generation.

A biblical companion to the happy life ... Learn how gnostic dualism invaded the early church, killed the party and taught you the world was evil. Exposing the lies of religious asceticism, John Crowder hits the controversial topics of cash, booze and nookie - stuff your pastor is scared to talk about!

BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.