Car Emblems

"First published 2005 by Merrell Publishers Limited."--Colophon.

"Only the true fanatic can identify the marque of every car; for most of us it is the manufacturer's badge that must convey the message of the brand. But why do Ferraris carry a prancing horse? Why are three diamonds sported on every Mitsubishi? What lies behind the circled star of Mercedes-Benz? And what is the meaning of the script-in-oval symbol on Fords? With over 1000 illustrations, this book reveals the secrets behind the genesis and evolution of 125 car logos from around the world, including every significant one currently in use and dozens more classic examples. This is an essential reference source for every car aficionado."--BOOK JACKET.

Car Marques is the most detailed and comprehensive guide to car badges ever published. In 224 pages it reveals the history and design of over 90 marques from around the world, each with color illustrations and annotated diagrams. British motoring journalist Simon Heptinstall, who helped launch BBC Top Gear magazine, describes each badge, details the story behind it, and uncovers snippets of information that will delight motoring enthusiasts. The introduction outlines how the book works and provides an overview of the history of car badges. Feature spreads show how the badges of iconic marques such as Buick and Peugeot have changed over time. It also contains profiles of major figures in the history of the automotive industry such as André Citroën, Gottlieb Daimler, William C. Durant, and Enzo Ferrari. The badges are arranged in alphabetic order and include world-famous marques such as Alfa Romeo, Aston Martin, BMW, Buick, Corvette, Lamborghini, Mercedes, Mustang, Porsche, and Toyota.