Chinas Route Heritage

China’s Route Heritage examines the creation, development and proliferation of the route heritage discourse of the Ancient Tea Horse Road (Chamagudao), in the People’s Republic of China. Examining the formation of the tea-horse road as a concept, its development as a platform for cultural branding, and its most recent interactions with the policy of the Belt and Road Initiative (BRI) and the revival of the discourse on the Silk Roads, the book demonstrates that the tea-horse road is an important part of the discourse on Chinese modernity. Describing the route heritage of the tea-horse road as a ‘mobility narrative’, whereby an ancient route is used to form a narrative of ethnic unity and cooperation, the book demonstrates that the study of such heritage offers unique insights into issues that are of concern to the wider field of critical heritage studies. Sigley also shows how the study of alternative route heritage enables us to gain a broader sense of route heritage discourse and its implications for the discussion of historical, present and future forms of mobility and connectivity within China and beyond its borders. China’s Route Heritage should be of interest to researchers and postgraduate students who are engaged in the study of heritage, China, the Silk Roads and the BRI, politics, international relations and tourism.

China’s Route Heritage examines the creation, development and proliferation of the route heritage discourse of the Ancient Tea Horse Road (Chamagudao), in the People’s Republic of China. Examining the formation of the tea-horse road as a concept, its development as a platform for cultural branding, and its most recent interactions with the policy of the Belt and Road Initiative (BRI) and the revival of the discourse on the Silk Roads, the book demonstrates that the tea-horse road is an important part of the discourse on Chinese modernity. Describing the route heritage of the tea-horse road as a ‘mobility narrative’, whereby an ancient route is used to form a narrative of ethnic unity and cooperation, the book demonstrates that the study of such heritage offers unique insights into issues that are of concern to the wider field of critical heritage studies. Sigley also shows how the study of alternative route heritage enables us to gain a broader sense of route heritage discourse and its implications for the discussion of historical, present and future forms of mobility and connectivity within China and beyond its borders. China’s Route Heritage should be of interest to researchers and postgraduate students who are engaged in the study of heritage, China, the Silk Roads and the BRI, politics, international relations and tourism.

​This volume explores China’s cultural heritage ideology and policies from three interrelated perspectives: the State and World Heritage tourism; cultural heritage tourism at undesignated sites, and the cultural politics of museums and collections. Something of a cultural heritage designation craze is happening in China. This is new within even the last five to ten years. Officials at many levels now see heritage preservation as a means for commoditizing their regions. They are devoting new resources and attention to national and international heritage designations. Thus, addressing cultural heritage politics in a nation dedicated to designation is an important project, particularly in the context of a rapidly growing economy. This volume is also important because it addresses a very wide range of cultural heritage, providing an excellent sample of case studies: historic vernacular urban environments, ethnic tourism, scenic tourism, pilgrimage as tourism, tourism and economic development, museums, border heritage, underwater remains, and the actual governance and management of the sites. This volume is an outstanding introduction to cultural heritage issues in China while contributing to Chinese studies for those with greater knowledge of the area.

Heritage Politics in China: The Power of the Past studies the impact of heritage policies and discourses on the Chinese state and Chinese society. It sheds light on the way Chinese heritage policies have transformed the narratives and cultural practices of the past to serve the interests of the present. As well as reinforcing a collective social identity, heritage in China has served as an instrument of governance and regulation at home and a tool to generate soft power abroad. Drawing on a critical analysis of heritage policies and laws, empirical case studies and interviews with policymakers, practitioners, and local communities, the authors off er a comprehensive perspective on the role that cultural heritage plays in Chinese politics and policy. They argue that heritage-making appropriates international, national, and local values, thereby transforming it into a public good suitable for commercial exploitation. By framing heritage as a site of cooperation, contestation, and negotiation, this book contributes to our understanding of the complex nature of heritage in the rapidly shifting landscape of contemporary China. Heritage Politics in China: The Power of the Past is essential reading for academics, researchers and students in the fi elds of heritage studies, cultural studies, Asian studies, anthropology, tourism and politics.

Launched in 2013, China's Belt and Road Initiative is forging connections in infrastructure, trade, energy, finance, tourism, and culture across Eurasia and Africa. This extraordinarily ambitious strategy places China at the center of a geography of overland and maritime connectivity stretching across more than sixty countries and incorporating almost two-thirds of the world’s population. But what does it mean to revive the Silk Roads for the twenty-first century? Geocultural Power explores this question by considering how China is couching its strategy for building trade, foreign relations, and energy and political security in an evocative topography of history. Until now Belt and Road has been discussed as a geopolitical and geoeconomic project. This book introduces geocultural power to the analysis of international affairs. Tim Winter highlights how many countries—including Iran, Sri Lanka, Kenya, Malaysia, Indonesia, Pakistan, and others—are revisiting their histories to find points of diplomatic and cultural connection. Through the revived Silk Roads, China becomes the new author of Eurasian history and the architect of the bridge between East and West. In a diplomatic dance of forgetting, episodes of violence, invasion, and bloodshed are left behind for a language of history and heritage that crosses borders in ways that further the trade ambitions of an increasingly networked China-driven economy.

This book explores how China’s Belt and Road Initiative through promoting a non-Western-centred geopolitical narrative is affecting the conservation and management of Belt and Road heritage sites. Considering the dynamics between academics, heritage professionals, and government officials, the inscription process and management of Silk Roads heritage sites, and the practice of China’s Belt and Road heritage diplomacy, the book examines how changing heritage conservation practices are influenced by politics and professionalism and negotiated in different ways across different nation states in the Belt and Road zones. Highlighting the different aims and outlooks of Chinese diplomacy, UNESCO and other international heritage conservation organisations, nation states as guardians of national interests, and local communities as custodians of everyday lived heritage, it shows how the Belt and Road Initiative has energised multilateral efforts in heritage diplomacy and management. It also discusses how the ‘professional’ status of heritage professionals, including practitioners engaged by governments and international organisations and also scholars and researchers who provide consultancy advice, is often not politics-free, with heritage professionals often co-opted into speaking for stakeholders, especially national governments.

Chinese Heritage Sites and their Audiences provides a Chinese perspective on tourists’ relationship to heritage. Contributing to ongoing debates within heritage and tourism studies, the book offers insights into how and why visitors engage with such sites. Drawing on interviews with domestic tourists, local residents and heritage officials at the World Heritage sites of West Lake, Xidi and Hongcun, Zhang argues that tourists have agency: when they visit heritage sites, they are doing cultural, social and emotional work, whilst also negotiating cultural meanings. Providing an examination of the complex interactions between locals and tourists, the author then considers how tourists navigate and interpret heritage sites. Finally, Zhang examines whether the government or locally controlled tourism enterprises are more effective in facilitating meaningful cultural interaction between tourists and locals. Overall, the book demonstrates the interrelation between tourism and heritage, and the tensions that are created when the ways in which sites are used differ from the expectations of UNESCO and national or regional site managers. Chinese Heritage Sites and their Audiences pays particular attention to ongoing debates about heritage performances, the importance of emotions and the agency of tourists, and will thus appeal to academics and students engaged in the study of heritage, tourism, landscape architecture and anthropology.