Communicating Health

Communicating Health
Author: Nova Corcoran
Publsiher: SAGE
Total Pages: 248
Release: 2013-02-01
Genre: Medical
ISBN: 9781446290446

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Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Why Wellness Sells

Why Wellness Sells
Author: Colleen Derkatch
Publsiher: JHU Press
Total Pages: 270
Release: 2022-12-13
Genre: Medical
ISBN: 9781421445298

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How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.

Communicating Health

Communicating Health
Author: Mohan J. Dutta
Publsiher: Polity
Total Pages: 641
Release: 2008-02-04
Genre: Medical
ISBN: 9780745634920

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The culture-centred approach offered in this book argues that communication theorizing ought to locate culture at the centre of the communication process such that the theories are contextually embedded and co-constructed through dialogue with the cultural participants. The discussions in the book situate health communication within local contexts by looking at identities, meanings and experiences of health among community members, and locating them in the realm of the structures that constitute health. The culturecentred approach foregrounds the voices of cultural members in the co-constructions of health risks and in the articulation of health problems facing communities. Ultimately, the book provides theoretical and practical suggestions for developing a culture-centred understanding of health communication processes.

Communication and Health

Communication and Health
Author: Charlene Elliott,Josh Greenberg
Publsiher: Springer Nature
Total Pages: 350
Release: 2022-01-01
Genre: Social Science
ISBN: 9789811642906

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This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

Communicating Health

Communicating Health
Author: Patricia Geist-Martin
Publsiher: Ingram
Total Pages: 0
Release: 2011-05
Genre: Communication in medicine
ISBN: 1577667441

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Communicating about Health

Communicating about Health
Author: Athena DuPré
Publsiher: Oxford University Press, USA
Total Pages: 0
Release: 2014
Genre: Communication
ISBN: 0199990271

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An ideal combination of communication theory and practical advice, Communicating About Health: Current Issues and Perspectives, Fourth Edition, is an indispensable resource for readers looking to improve their communication abilities in the health care field. Written by Athena du Pr�--an experienced researcher and noted scholar--the text offers an excellent balance of theory and practice; research and pedagogy; coverage of patient/caregiver issues; and material on the current, historical, and philosophical backgrounds of communication in health care. In addition to enhancing features found in the previous edition, this new edition includes a greater emphasis on theory, narrative, and technology in order to reflect changes in the health industry. What's New to the Fourth Edition? * A new chapter--eHealth, mHealth, and Telemedicine--describes the global impact of smartphone and tablet technology, tailored health messages, and the Internet on the health industry * A new chapter, Health Care Administration, Human Resources, Marketing, and PR, provides in-depth coverage of the contributions and communication strategies involved in leadership, morale, service excellence, community engagement, and more * An expanded discussion of communication not only involves physicians and nurses but also pharmacists, allied health personnel, dentists, therapists, and others * New features--Can You Guess?, What Do You Think?, Check It Out!, and In Your Experience--offer a higher level of engagement with students and stimulate critical thinking and discussion Support Package (contact your Oxford sales representative or call 800-280-0280 to request these resources) * An interactive website, known as a Prezi, is available for each chapter at www.oup.com/us/dupre and includes videos, activities, discussion questions, key points, and more. Suitable for use in class or online. * An Instructor's Manual and Test Bank, available both in print and online at www.oup.com/us/dupre, features sample syllabi, test questions, self-assessment activities, background reading, and more.

Effective Communication for Health Professionals E Book

Effective Communication for Health Professionals   E Book
Author: Elsevier
Publsiher: Elsevier Health Sciences
Total Pages: 256
Release: 2019-09-04
Genre: Medical
ISBN: 9780323681322

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Ensure you have the skills to effectively communicate with patients and other healthcare professionals! With its easy-to-read style, Effective Communication for Health Professionals, 2nd edition, is loaded with useful tips and exercises to help you learn the universal (and necessary) practice of communication. This full-color second edition reflects current therapeutic techniques, including Communication Guidelines feature boxes, Words at Work dialogue boxes, added case studies, and all-new content exploring the most current communication tools in the modern health care setting. In addition, interactive exercises on the Evolve companion website encourages you to practice therapeutic communication techniques in real-life situations. UNIQUE! Interactive activities on accompanying Evolve site include a variety of application exercises such as scenarios with voice mail messages and patient/caregiver interviews. Easy-to-read style provides practical information, hints, and tips. Test Your Communication IQ boxes provide you with a short self-assessment test at the beginning of each chapter. Spotlight on Success boxes provide you with useful, practical tips for improving workplace habits and communication. Expanding Critical Thinking boxes provide actual case examples and activities with useful tips to help you apply what you’ve learned to practice. Legal Eagle boxes provide useful tips that focus on honesty, as well as ethical and legal communication between patients and healthcare workers. End-of-chapter questions and exercises help you to use knowledge learned from topics presented in the chapter. NEW! Chapter devoted to cross-cultural communication promotes understanding of care in a diverse workplace NEW! Chapter on diseases and disorders discusses communication with patients experiencing specific physical and mental illnesses and disorders. NEW and UNIQUE! Words at Work dialogue boxes demonstrate actual conversations between healthcare workers and clients. UPDATED! Content reflects the most current communication tools for the modern healthcare setting. NEW! Full-color design and art program promote engagement. NEW and UNIQUE! Communication Guidelines boxes direct you to best practices for the effective exchange of information. NEW! Additional Taking the Chapter to Work case studies demonstrate real-life communication pitfalls and successes.

Communicating Women s Health

Communicating Women s Health
Author: Annette Madlock Gatison
Publsiher: Routledge
Total Pages: 200
Release: 2015-12-07
Genre: Language Arts & Disciplines
ISBN: 9781317553892

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This volume explores the conditions under which women are empowered, and feel entitled, to make the health decisions that are best for them. At its core, it illuminates how the most basic element of communication, voice, has been summarily suppressed for entire groups of women when it comes to control of their own sexuality, reproductive lives, and health. By giving voice to these women’s experiences, the book shines a light on ways to improve health communication for women. Bringing together personal narratives, key theory and literature, and original qualitative and quantitative studies, the book provides an in-depth comparative picture of how and why women’s health varies for distinct groups of women. Organized into four parts—historical influences on patient and provider perceptions, breast cancer the silence and the shame, make it taboo: mothering, reproduction, and womanhood, and sex, sexuality, relational health, and womanhood—each section is introduced with a brief synthesis and discussion of the key questions addressed across the chapters.