Communicating Risk in Public Health Emergencies

Communicating Risk in Public Health Emergencies
Author: World Health Organization
Publsiher: Unknown
Total Pages: 0
Release: 2017
Genre: Medical
ISBN: 9241550201

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"During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards." -- Publisher's description.

Communicating Risk in Public Health Emergencies

Communicating Risk in Public Health Emergencies
Author: World Health Organization
Publsiher: Unknown
Total Pages: 75
Release: 2018-11-15
Genre: Medical
ISBN: 9248550207

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The recommendations in these guidelines provide overarching, evidence-based guidance on how risk communication should be practised in an emergency. During public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards. The recommendations also guide countries on building capacity for communicating risk during health emergencies. These guidelines provide systems-focused guidance on: - approaches for building trust and engaging with communities and affected populations; - approaches for integrating risk communication into existing national and local emergency preparedness and response structures, including building capacity for risk communication as required of all WHO Member States by the International Health Regulations (2005); and - ERC practice - from strategizing, planning, coordinating, messaging, channelling different methods and approaches of communication and engagement, to monitoring and evaluation - based on a systematic assessment of the evidence on what worked and what did not work during recent emergencies. These guidelines were developed for policy- and decision-makers responsible for managing emergencies, particularly the public health aspects of emergencies, and practitioners responsible for risk communication before, during and after health emergencies. Other groups expected to use these guidelines are: frontline responders; local, national and international development partners; civil society; the private sector; and all organizations, private and public, involved in emergency preparedness and response.

Evidence Based Practice for Public Health Emergency Preparedness and Response

Evidence Based Practice for Public Health Emergency Preparedness and Response
Author: National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Population Health and Public Health Practice,Board on Health Sciences Policy,Committee on Evidence-Based Practices for Public Health Emergency Preparedness and Response
Publsiher: National Academies Press
Total Pages: 501
Release: 2020-11-28
Genre: Medical
ISBN: 9780309670388

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When communities face complex public health emergencies, state local, tribal, and territorial public health agencies must make difficult decisions regarding how to effectively respond. The public health emergency preparedness and response (PHEPR) system, with its multifaceted mission to prevent, protect against, quickly respond to, and recover from public health emergencies, is inherently complex and encompasses policies, organizations, and programs. Since the events of September 11, 2001, the United States has invested billions of dollars and immeasurable amounts of human capital to develop and enhance public health emergency preparedness and infrastructure to respond to a wide range of public health threats, including infectious diseases, natural disasters, and chemical, biological, radiological, and nuclear events. Despite the investments in research and the growing body of empirical literature on a range of preparedness and response capabilities and functions, there has been no national-level, comprehensive review and grading of evidence for public health emergency preparedness and response practices comparable to those utilized in medicine and other public health fields. Evidence-Based Practice for Public Health Emergency Preparedness and Response reviews the state of the evidence on PHEPR practices and the improvements necessary to move the field forward and to strengthen the PHEPR system. This publication evaluates PHEPR evidence to understand the balance of benefits and harms of PHEPR practices, with a focus on four main areas of PHEPR: engagement with and training of community-based partners to improve the outcomes of at-risk populations after public health emergencies; activation of a public health emergency operations center; communication of public health alerts and guidance to technical audiences during a public health emergency; and implementation of quarantine to reduce the spread of contagious illness.

Effective Media Communication During Public Health Emergencies

Effective Media Communication During Public Health Emergencies
Author: World Health Organization
Publsiher: World Health Organization
Total Pages: 138
Release: 2007
Genre: Medical
ISBN: 9789241547031

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Effective communication through the media is an essential responsibility of public health officials, particularly during emergencies. Urgent high-concern situations present a unique communication challenge. Recent outbreaks of severe acute respiratory syndrome (SARS) and avian influenza, releases of anthrax and sarin, and the tsunami disaster in South-east Asia underline the importance of communication during public health emergencies. Poor communication can erode public support, fan emotions, undermine confidence, and amplify social and economic costs. Effective communication can rally support, calm a nervous public, provide much-needed information, encourage cooperative behaviors, and help save lives. This handbook presents an integrated principle-based approach to media communication for those dealing with public health emergencies. Topics covered include how journalists gather and process information about public health emergencies, steps for planning and implementing an effective media communication program, identifying and reaching target audiences, conducting media interviews, avoiding traps and pitfalls, and preparing key messages. It is designed to improve those skills needed for preparing and delivering public health messages during an emergency. It will be useful to public health and government officials, senior managers in public and private sector organizations, hospital managers, public information officers, and experts responsible for communicating with the media. The Field Guide produced as a separate book summarizes the practical steps that can be taken to strengthen and enhance efforts made in this area. The target audiences for the Field Guide are WHO offices field personnel and public health officials who are unfamiliar with media interactions or who wish to sharpen their skills in this area. Companion volume link: Field Guide

Disaster Communications in a Changing Media World

Disaster Communications in a Changing Media World
Author: George Haddow,Kim S Haddow
Publsiher: Butterworth-Heinemann
Total Pages: 282
Release: 2013-12-14
Genre: Political Science
ISBN: 9780124079250

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Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, as well as to the media, reduces risk, saves lives and property, and speeds recovery. Disaster Communications in a Changing Media World, Second Edition, provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. Disaster Communications in a Changing Media World, Second Edition, illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media. Includes case studies from recent disasters including Hurricane Sandy, the 2011 tsunami in Japan, and the Boston Marathon bombings Demonstrates how to use blogs, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector Updated information in each chapter, especially on how social media has emerged as a force in disaster communications

Communicating in a Crisis

Communicating in a Crisis
Author: Robert DeMartino
Publsiher: DIANE Publishing
Total Pages: 83
Release: 2009-02-01
Genre: Electronic Book
ISBN: 9781437903485

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A resource for public officials on the basic tenets of effective communications generally and on working with the news media specifically. Focuses on providing public officials with a brief orientation and perspective on the media and how they think and work, and on the public as the end-recipient of info.; concise presentations of techniques for responding to and cooperating with the media in conveying info. and delivering messages, before, during, and after a public health crisis; a practical guide to the tools of the trade of media relations and public communications; and strategies and tactics for addressing the probable opportunities and the possible challenges that are likely to arise as a consequence of such communication initiatives. Ill.

Building Communication Capacity to Counter Infectious Disease Threats

Building Communication Capacity to Counter Infectious Disease Threats
Author: National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Global Health,Forum on Microbial Threats
Publsiher: National Academies Press
Total Pages: 139
Release: 2017-07-14
Genre: Medical
ISBN: 9780309457682

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Building communication capacity is a critical piece of preparing for, detecting, and responding to infectious disease threats. The International Health Regulations (IHR) establish risk communicationâ€"the real-time exchange of information, advice, and opinions between experts or officials and people who face a threat to their survival, health, and economic or social well-beingâ€"as a core capacity that World Health Organization member states must fulfill to strengthen the fight against these threats. Despite global recognition of the importance of complying with IHR, 67 percent of signatory countries report themselves as not compliant. By investing in communication capacity, public health and government officials and civil society organizations facing health crises would be prepared to provide advice, information, and reassurance to the public as well as to rapidly develop messages and community engagement activities that are coordinated and take into account social and behavioral dynamics among all sectors. To learn about current national and international efforts to develop the capacity to communicate effectively during times of infectious disease outbreaks, and to explore gaps in the research agenda that may help address communication needs to advance the field, the Forum on Microbial Threats of the National Academies of Sciences, Engineering, and Medicine convened a 1.5 day workshop on December 13 and 14, 2016, in Washington, DC. Participants reviewed progress and needs in strengthening communication capacity for dealing with infectious disease threats for both outbreaks and routine challenges in the United States and abroad. This publication summarizes the presentations and discussions from the workshop.

Social Media Use In Crisis and Risk Communication

Social Media Use In Crisis and Risk Communication
Author: Harald Hornmoen,Klas Backholm
Publsiher: Emerald Group Publishing
Total Pages: 328
Release: 2018-10-01
Genre: Social Science
ISBN: 9781787562691

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The ebook edition of this title is Open Access and is freely available to read online. Presenting research on social media use in crisis and risk cases: a terrorist attack, a natural disaster and an infectious disease of international concern, this book investigates how social media plays a crucial role in mitigating or preventing crises.