Compelling People

Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.

If you discovered a new market comprising 53% of the world’s population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market. Business managers will come to understand how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world’s biggest emerging market, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.

A behind-the-scenes look at a 1970s phenomenon, this study--written by someone who was involved in and a key member of the movement--discusses Therafields and how 900 people came to live in a therapeutic community in Toronto. The stories of the participants, who not only lived together but also helped build a real estate empire, and the charismatic but not accredited founder Lea Hindley-Smith are explored with unparalleled access to their lives. Also examining how the downfall of the commune coincided with the 1980s property bust, this is a comprehensive look at a therapeutic commune.

The local church is meant to embody the vibrant diversity of the global church, transcending racial, cultural, and economic boundaries. Yet local churches too often simply reflect the same societal divisions prevalent in our world today—making them more akin to social clubs filled with like-minded people than the supernatural community the New Testament prescribes. Pastors Mark Dever and Jamie Dunlop argue that authentic fellowship is made up of two crucial ingredients: commitment (depth) and diversity (breadth). Theologically rooted yet extremely practical, this book sets forth basic principles that will help pastors guide their churches toward the compelling community that we all long for.

In this action-packed caper novel, a long-retired cop gets wrapped up with a girl on the run Long-retired cop Fitch Henry Haut is terminally ill and living out his final years alone. As he sits in his favorite diner enjoying the meatloaf special, he watches as a young girl steps in and spots two rough-looking men at the counter. When they see her, she runs off and they give chase. His cop instincts kick in and Fitch follows, catching up with them in the parking lot. As the two men try to force her into their vehicle, Fitch manages to get the upper hand, and he and the girl take off in his broken-down Winnebago. The girl is Wren Jones, a runaway from an abusive foster home. Earlier that day she overheard the two men going on about a casino robbery they just committed, and this was the second time she got away from them that day. Fitch realizes the men will come hunting for them again, and that the ailing rig he’s driving won’t be hard to spot. A bond forms as Fitch and Wren struggle to escape out of town, both aware that time is not on their side.

People die. Secrets don’t. Sam Hutchings was looking for a writing muse. She hoped that the family cabin at Bird Lake would spark her keyboard, a fire that had been smothered by self-loathing, cheap wine, and her daughter Meg’s summer vacation. An innocent stroll down memory lane begins to unravel the story Sam had heard about her father: What did he do for a living? How did he actually die? Those who know the truth are nearer than she imagines, and protecting their secrets is worth killing for. As the old family stories begin to disintegrate, can Sam and Meg figure out the actual story? And can they uncover the dangerous plot by ex-U.S. military men — before it’s too late?

An entertaining and enlightening exploration of why waste matters, this cultural history explores an often ignored subject matter and makes a compelling argument for a deeper understanding of human and animal waste. Approaching the subject from a variety of perspectives--evolutionary, ecological, and cultural--this examination shows how integral excrement is to biodiversity, agriculture, public health, food production and distribution, and global ecosystems. From primordial ooze, dung beetles, bug frass, cat scats, and flush toilets to global trade, pandemics, and energy, this is the awesome, troubled, uncensored story of feces.

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.