Creating Magic

“It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

“It’s not the magic that makes it work; it’s the way we work that makes it magic.” The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world’s number one vacation destination. But as Lee demonstrates, great leadership isn’t about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include: Everyone is important. Make your people your brand. Burn the free fuel: appreciation, recognition, and encouragement. Give people a purpose, not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations. Your organization may employ hundreds, even thousands. You may be experiencing growth and hitting your revenue targets. But unless you are creating magic for your customers—like Disney, Apple, and Amazon—you are not the innovation leader you need to be in today’s marketplace. In Creating Business Magic, a corporate strategist, a former acting CIA director, and a world-renowned magician share their secrets to success. Each chapter opens with a legendary magic act—from Harry Houdini to Pen and Teller—and explores how the same principles and techniques can be deployed to create a fertile environment for disruptive innovation and propel a company light years ahead of the competition. "The authors illuminate the power of perception, ways to innovate, to think out of the box, break down conceptual barriers, and finally bring out the magician inside all of us.” —from the introduction by David Copperfied

BESTSELLING BOOK In this inspirational guide, Wayne Dyer, the author of the phenomenal bestsellers Wisdom of the Ages, Pulling Your Own Strings, and Your Erroneous Zones, reveals seven beliefs central to working miracles in our everyday lives. When most of us think of magic, we picture a man in a black cape sawing a woman in half, or a sleight-of-hand card trick. But there's another kind of magic – real magic – that can enrich your life. According to Dyer, real magic means creating miracles in everyday life. Quitting smoking or drinking, achieving new Job success, or finding a happy relationship – these are all miracles because they transcend our perceived limitations. From "creating a miracle mind-set" and achieving change in the areas of personal health, prosperity, and fulfilling love relationships to believing in the magic of miracles on a global scale, Dyer shows us that miracles within our reach and within our own minds. In Real Magic, Dyer teaches us how to achieve a higher level of consciousness. He asks us to imagine what would make us happy, then offers specific strategies for attaining these goals. In every aspect of our individual lives – physical health, finances, intimate relationships, and personal identity – there is always room for a miracle or two. And with Dyer's help, each and every one of us can be a miracle worker.

Bring Walt Disney into Your Classroom. Award-winning teacher Shauna Pollock shares her innovative system for an "experimental prototype CLASSROOM of tomorrow" that you can apply TODAY to your own classroom, and reap the educational benefits of teaching by the "Disney Way".

The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.

The author of The Green Witch, Arin Murphy-Hiscock, shows you how you can create your own green witch grimoire to record your favorite spells, recipes, rituals, and more. A grimoire is essential for any witch wanting to capture and record spells, rituals, and secret ingredients. And for a green witch, a perfect place to reflect upon the power of nature, and document the stones, plants, flowers, oils, and herbs used in her practice. The Green Witch’s Grimoire finally is a place for all your prized knowledge. From favorite spells to recipes, to blessing your grimoire and writing in secret script, you’ll make this book of shadows your own. Experienced witch Arin Murphy-Hiscock guides you on your path to creating your own personal book of your most cherished magic. Continue to hone your craft and grow into the green witch you’ve always dreamed of as you personalize your own Green Witch’s Grimoire.

Take a 60-day journey to self-love, healing and manifesting your best life. The affirmations, penned by the modern day mompreneur, wife, and small business owner - Nikki B - are thought provoking, motivational and empowering. This book will encourage you to dig deep inside of yourself, teaching you to appreciate and nurture your soul and your life. Through the tools and guidance provided daily, you can tap into the divine being that exists within you as you are called into action to create and manifest the life that you deserve and desire.