Crush It

In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

"Large, colorful photos and simple text illustrate vehicles being crushed at a salvage yard"--

ABOUT THE BOOK I still remember the moment this book beckoned me from the shelf. It was a chaotic time in my life. I was juggling working at a biotech company, planning a wedding, and tending to my senior dog, Chancho. I stressed out over everything, while knowing that none of it brought me closer to my dream. After every mind-numbing work day, I regretted ignoring my passion to write. Once I picked up Crush It!, I soon found myself sitting Indian-style at FedEx, like a bookworm at a library. What does it mean to live your passion? Gary writes: It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don't live for vacations because you don't need a break from what you're doing - working, playing, and relaxing are one and the same. You don't even pay attention to how many hours you're working because to you, it's not really work. You're making money, but you'd do whatever it is you're doing for free. MEET THE AUTHOR Millie Lapidario is a writer, editor, traveler, raw foodie and decoupage artist. She recently published an eBook for Hyperink called How To Get An Expat Job in China. Her work has appeared in the San Francisco legal newspaper The Recorder, The Daytona Beach News-Journal, and The San Francisco Chronicle's entertainment publication 96 Hours. She holds a B.A. in Ethnic Studies and a B.A. in Mass Communications from the University of California, Berkeley. In 2003, she learned from some of the country's top storytelling gurus during her reporting fellowship at the Poynter Institute of Media Studies in St. Petersburg, Florida.

Twelve-year-old Kat woos the boy next door on behalf of her best friend, and in the process realizes that true beauty—and true confidence—comes from the inside in this hilarious M!X novel from the author of Small Medium at Large. Kat is already so over seventh grade. It doesn’t help that her best friend and cousin, Olivia, grew a foot over the summer and won a spot on the school’s dance team, shooting her up on the popularity scale. In the jungle that is middle school, Olivia is a gazelle. Braces-wearing, manga-loving, uncoordinated Kat is a warthog. Plus, Tyler, Kat’s next-door neighbor and buddy since birth, morphed into a really cute boy over the summer. Suddenly the person Kat’s used to playing Xbox with is causing her stomach to do cartwheels. When Olivia confesses that she has a crush on Tyler and wants to ask him to the Fall Ball dance, Kat knows there’s going to be a problem: Tyler thinks Olivia is just another ditsy girl who only cares about lip gloss and boy bands. But since Kat’s one of Tyler’s oldest friends, Olivia’s sure she’ll know how to get his attention. Trying to be a good friend and squash her own feelings, Kat makes it her mission to get the two of them together. From writing “Tyler cheat sheets” listing his favorite things, to feeding Olivia lines through her headphones during Tyler-focused study sessions, Kat devises schemes by which Tyler will fall for Olivia. And to her delight—or maybe horror—her plan begins to work. Now that Olivia’s caught Tyler’s attention, Kat has to wonder if she’s fooled Tyler into falling for the wrong girl. But what boy would ever choose a warthog over a gazelle?

Over the past 25 years, Tony Horton has helped millions of people--from stay-at-home moms to military personnel to A-list celebrities--transform their bodies and their lives with innovative workouts and cutting-edge advice. Now, in his first enhanced e-book, Horton shows readers how to burn fat and build muscle with his ultra-extreme Warrior's Workout. Based on one of the toughest workouts in his book Bring It!, Horton created Crush It!, a fast-paced explanation of the Warrior's Workout. The e-book includes 26 videos of Tony demonstrating how to perform the moves and motivating viewers, as well as rich step-by-step photographs of the exercises.

Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.