Engage

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

SHORTLISTED FOR THE WILLIAM HILL PRIZE CROSS SPORTS BOOK AWARDS BIOGRAPHY OF THE YEAR 'Engage!' was the last word Matt Hampson heard before dislocating his neck while in rugby training with other young England hopefuls. On a cold, grey, overcast day in 2005, the cream of young English rugby gathered at a Northampton training ground. Matt Hampson, 'Hambo' to his mates, was one of them. He had dreamt of playing rugby for England ever since he had picked up a rugby ball at school. His skill, conviction and dedication had brought him to the cusp of realising that dream, in an England U21 team that included Olly Morgan, Toby Flood, Ben Foden and James Haskell. But as the two sets of forwards engaged for a scrum on the training field, the scrum collapsed and Matt, who played tight-head prop, took the full force of two opposing sides. In that moment his life changed forever. Paul Kimmage went to visit Matt as he recuperated, and wrote a piece for the Sunday Times which won him his third successive SJA sports interviewer of the year award. They struck up a friendship and here, Paul tells Matt's whole story, in all its intimate detail. From the build-up to the dreadful day, to Matt's recuperation, to his struggle to adjust to normal life again, to his family and friends, to other tragic incidents on the rugby field, to the response of the RFU, this is a story of terrible sadness yet unadorned triumph and joy, of anger yet of reconciliation and peace . . . of a boy who became a man.

Discover Your Training Style Strengths and Build Your Skillswith Online Tools, Videos, and More "A superb book that gives learning and development professionalsin every industry an automatic must-read. This book is filled withwisdom and insight as well as clear analytic models and realactionable concrete steps." -- Bruce Tulgan, author of It's OKto Be the Boss and Managing Generation X "Engage takes the innovation of 4MAT® and looks at itthrough the lens of the trainer. An engaging learning experienceitself, Engage is full of interactive assessments, links to videos,and foolproof action plans and ideas designed to transform anylearning event into a dynamic learning experience."-- ShelleyBarnes, executive director, Field Education/Program Development,Aveda Corporation For any trainer who needs easy-to-apply strategies that aregrounded in solid research, Engage offers a hands-on guide tounderstanding learning styles. It includes a four-step model forengaging all learning styles in any learning situation. The bookintegrates both the art and research-based science of stronginstructional design reaching all learning styles with activities,tricks, and tips that are proven to boost skills quickly. Filled with illustrative examples and online companionresources, the book explores the brain research that lays thefoundation for the book's 4MAT® model and includes activitiesand strategies that can be applied for each step in the process.Engage also gives the reader access to an online version of the4MAT® Training Style Inventory. The results of the assessmentgive a strengths score in four key training roles.

Engaging China is a concise account of the evolution and state of the Canadian approach to China, its achievements, disappointments, and current dilemmas.

Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

This book explores the benefits of digital patient engagement, from the perspectives of physicians, providers, and others in the healthcare system, and discusses what is working well in this new, digitally-empowered collaborative environment. Chapters present the changing landscape of patient engagement, starting with the impact of new payment models and Meaningful Use requirements, and the effects of patient engagement on patient safety, quality and outcomes, effective communications, and self-service transactions. The book explores social media and mobile as tools, presents guidance on privacy and security challenges, and provides helpful advice on how providers can get started. Vignettes and 23 case studies showcase the impact of patient engagement from a wide variety of settings, from large providers to small practices, and traditional medical clinics to eTherapy practices.

A unique theory of trust building in engagement journalism that proposes journalists move to an ethic of care as they prioritize listening and learning within communities instead of propping up problematic institutions. In How Journalists Engage, Sue Robinson explores how journalists of different identities, especially racial, enact trusting relationships with their audiences. Drawing from case studies, community-work, interviews, and focus groups, she documents a growing built environment around trust building and engagement journalism that represents the first major paradigm shift of the press's core values in more than a century. As Robinson shows, journalists are being trained to take on new roles and skillsets around listening and learning, in addition to normative routines related to being a watchdog and storyteller. She demonstrates how this movement mobilizes the nurturing of personal, organizational, and institutional relationships that people have with information, sources, news brands, journalists, and each other. Developing a new theory of trust building, Robinson calls for journalists to grapple actively with their own identities--especially the privileges, biases, and marginalization attached to them--and those of their communities, resulting in a more intentional and effective moral voice focused on justice and equity through the news practice of an ethic of care.

Facilitators exist wherever learning happens. Anyone who works in a community organization, a corporation, a government, or a healthcare environment can end up leading a workshop, running a course, or otherwise facilitating others’ learning. Facilitators can also be consultants or post-secondary instructors who have been hired to lead one course or more. However, many people haven’t been trained in how to facilitate learning effectively. Design to Engage is a “how to” book that will help you become an effective designer and facilitator of learning events. You will: • learn about facilitation roles and responsibilities; • discover what good learning experiences look like; • plan for and design effective learning events using practical, straightforward design strategies; • raise your awareness about how to create inclusive, comfortable environments. Along with specific recommendations on developing the skills and strategies necessary to be an effective facilitator, you’ll find priceless advice on creating participatory activities to keep learners involved, assessing participants’ learning, gathering feedback about learning experiences, and how to grow your facilitation practice. The more engaging and interactive you make your learning events, the more people will actually learn from them. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.