Essentials of Contemporary Management

Essentials of Contemporary Management
Author: Gareth R. Jones,Jennifer M. George
Publsiher: McGraw-Hill Companies
Total Pages: 594
Release: 2007
Genre: Management
ISBN: 0073011223

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Jones and George are dedicated to the challenge of "Making It Real" for students. As a team, they are uniquely qualified to write about the organizational challenges facing today's managers. No other author team in the management discipline matches their combined research and text-writing experience. Essentials of Management concisely surveys current management theories and research. Through a variety of real world examples from small, medium, and large companies the reader learns how those ideas are used by practicing managers. The organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the content is flexible and encourages instructors to use the organization they are most comfortable with. The themes of diversity, ethics, and information technology are clearly evident through in-text examples, photographs, "unboxed" stories, and the end-of-chapter material - all areas of importance that truly serve to bring to life the workplace realities that today's student will encounter in the course of a career.

Loose Leaf Essentials of Contemporary Management

Loose Leaf Essentials of Contemporary Management
Author: Jennifer George,Gareth Jones
Publsiher: McGraw-Hill Education
Total Pages: 531
Release: 2012-01-18
Genre: Business & Economics
ISBN: 0077439473

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•Binder Ready Loose-Leaf Text (0077439473) - This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus – (0077439414)

Essentials of Contemporary Management

Essentials of Contemporary Management
Author: Jennifer M George,Gareth R Jones
Publsiher: McGraw-Hill Education
Total Pages: 544
Release: 2018-01-23
Genre: Business & Economics
ISBN: 1259927652

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Essentials of Contemporary Management 8th edition by Jones and George is the concise version of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. This edition continues to focus on providing the most up-to-date account of the changes taking place in the world of management and management practices while maintaining our emphasis on making our text relevant and interesting to students. The increased focus on the challenges and opportunities facing businesses large and small and integrated timely examples bring management issues to life for students.

Contemporary Management

Contemporary Management
Author: Gareth Jones,Jennifer George,Charles Hill
Publsiher: Unknown
Total Pages: 778
Release: 2000
Genre: Management
ISBN: 0072346310

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Essentials of Contemporary Management

Essentials of Contemporary Management
Author: Gareth Jones,Jennifer George
Publsiher: McGraw-Hill Education
Total Pages: 576
Release: 2012-01-17
Genre: Business & Economics
ISBN: 0078029341

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Jones/George, Essentials of Contemporary Management is the concise edition of the market bestselling textbook by the same author team. Jones and George are dedicated to the challenge of “Making It Real” for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a “real-life” management context. This is accomplished thru a diverse set of examples, and the unique, and most popular feature of the text, the “Manager as a Person” Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems and this theme is carried thru the remaining chapters. This text also discusses the importance of management competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.

LOOSE LEAF CONTEMPORARY MANAGEMENT

LOOSE LEAF CONTEMPORARY MANAGEMENT
Author: Gareth Jones,Jennifer George
Publsiher: McGraw-Hill Education
Total Pages: 653
Release: 2013-01-30
Genre: Business & Economics
ISBN: 0077534956

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This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also, available in a package with Connect Plus – (ISBN-13: 9780077713355).

The Essentials of Contemporary Marketing

The Essentials of Contemporary Marketing
Author: Mo Willan
Publsiher: Bloomsbury Publishing
Total Pages: 272
Release: 2021-08-05
Genre: Business & Economics
ISBN: 9781472963727

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As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Handbook of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter, The Handbook of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.

Management Essentials

Management Essentials
Author: Arindam Banerjee
Publsiher: SAGE Publications India
Total Pages: 184
Release: 2013-06-30
Genre: Business & Economics
ISBN: 9788132116394

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Management Essentials is a simplified and synthesized version of core management principles to help readers appreciate the fundamentals of managing enterprises successfully in a competitive environment. It addresses the current dilemma in the field of management, where a strong perception exists that management theory and actual practice are increasingly disconnected from each other. The book delves into the notion of ‘value’ creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-à-vis the competition. It discusses the interrelated concepts of analysis and decision making, and then goes further to connect the popular notion of branding to good business acumen. By drawing upon the author’s extensive experience in academia and industry, the book uniquely intertwines theory with practice to join the dots across disparate business management concepts.