Fashion Forecasting

Fashion Forecasting
Author: Kathryn McKelvey,Janine Munslow
Publsiher: John Wiley & Sons
Total Pages: 232
Release: 2009-03-16
Genre: Design
ISBN: 1444309501

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Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Fashion Trends

Fashion Trends
Author: Eundeok Kim,Ann Marie Fiore,Alice Payne,Hyejeong Kim
Publsiher: Bloomsbury Publishing
Total Pages: 184
Release: 2021-01-14
Genre: Design
ISBN: 9781350099029

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In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

Fashion Trend Forecasting

Fashion Trend Forecasting
Author: Gwyneth Holland,Rae Jones
Publsiher: Laurence King Publishing
Total Pages: 160
Release: 2017-08-08
Genre: Design
ISBN: 1786270587

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An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

Fashion Forecasting

Fashion Forecasting
Author: Akhil J K
Publsiher: Akhil JK
Total Pages: 167
Release: 2015-09-22
Genre: Business & Economics
ISBN: 9182736450XXX

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Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.

Fashion Forecasting In India

Fashion Forecasting In India
Author: Dr. Satyaki Roy,Dr. Divya Hiran,Dr. Dilendra Hiran
Publsiher: RED'SHINE Publication. Pvt. Ltd
Total Pages: 152
Release: 2019-08-13
Genre: Antiques & Collectibles
ISBN: 9789386162618

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Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.

Intelligent Fashion Forecasting Systems Models and Applications

Intelligent Fashion Forecasting Systems  Models and Applications
Author: Tsan-Ming Choi,Chi-Leung Hui,Yong Yu
Publsiher: Springer Science & Business Media
Total Pages: 194
Release: 2013-11-29
Genre: Business & Economics
ISBN: 9783642398698

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Forecasting is a crucial function for companies in the fashion industry, but for many real-life forecasting applications in the, the data patterns are notorious for being highly volatile and it is very difficult, if not impossible, to analytically learn about the underlying patterns. As a result, many traditional methods (such as pure statistical models) will fail to make a sound prediction. Over the past decade, advances in artificial intelligence and computing technologies have provided an alternative way of generating precise and accurate forecasting results for fashion businesses. Despite being an important and timely topic, there is currently an absence of a comprehensive reference source that provides up-to-date theoretical and applied research findings on the subject of intelligent fashion forecasting systems. This three-part handbook fulfills this need and covers materials ranging from introductory studies and technical reviews, theoretical modeling research, to intelligent fashion forecasting applications and analysis. This book is suitable for academic researchers, graduate students, senior undergraduate students and practitioners who are interested in the latest research on fashion forecasting.

Fashion Forecasting

Fashion Forecasting
Author: Evelyn L. Brannon
Publsiher: Fairchild Books & Visuals
Total Pages: 60
Release: 2005-01-01
Genre: Electronic Book
ISBN: 1563673517

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A textbook for fashion professionals interested in improving forecasting abilities. This book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation and presentation. New to this edition: An 8 page four color insert that demonstrates important theories in fashion forecasting. New Career studies and profiles of fashion professionals. Methods explaining how to prepare a forecasting portfolio. Updated illustrations and discussion questions.

Fashion Trends

Fashion Trends
Author: Eundeok Kim,Ann Marie Fiore,Hyejeong Kim
Publsiher: Berg
Total Pages: 184
Release: 2013-05-09
Genre: Business & Economics
ISBN: 9780857853141

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This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.