Flowers For All

Dried Flowers for All Seasons shows how to create dried-flower arrangements with the color, appeal, and just-picked look of fresh flowers. What's unique about this book is that it includes flowers not usually associated with dried arrangements -- including spring flowers such as tulips and daffodils. The book is arranged by season and there are several types of arrangements for each, including wreaths, sprays, and traditional bouquets. -- Features in-depth information on drying techniques. -- Includes more than 300 color photos. -- A glossary lists more than 60 flowers suitable for drying. -- Step -by-step instructions show how to arrange flowers.

Blooming marvellous cake decorating ideas for spring, summer, autumn and winter . . . all made with delicious buttercream. Bursting with buttercream flowers, this bumper cake decorating book gives you all the inspiration and know-how you need to create sensational floral cakes all year round, with over fifty cake ideas. Each of the seasonal design concepts is presented as a spectacular tiered cake, an accessible single-tier cake and a beginner-friendly batch of cupcakes so you can get started at any level. Buttercream Flowers for All Seasons features step-by-step instructions from international-bestselling authors Queen of Hearts Couture Cakes, leading lights of the cake world and masters of buttercream art.

Flowers For All makes it easy to create gorgeous, modern flower arrangements that enhance everyday life with natural beauty. Celebrated floral designer Susan McLeary invites you to live a flower-filled life with botanical arrangements that encourage joy and connection. Driven by the belief that flowers should be enjoyed by everyone, McLeary does away with fussy ingredient lists and impossible-to-find botanicals. Here, she reveals the secrets to making striking, joyful floral displays using just a few ingredients. Organized into three sections - flowers for your home, flowers to gift, and flowers for larger celebrations - the book features 30 gorgeous arrangements, including an infinitely giftable monochromatic bouquet, an aromatherapy bundle to fill your space with uplifting scents, a striking centerpiece for celebratory dinner parties, and a gorgeous wreath for festive gatherings. With sections on design techniques, flower care, vessel selection, and simple-to-follow instructions for each design, you'll be empowered to make magnificent arrangements at home - whether you buy your flowers at the local grocery store or cut them from your own garden. Delivered in a petite package full of expert tips and lush photos, this stunning handbook is a must-have guide for flower lovers, decor enthusiasts, and anyone who wants to immerse themselves in nature's beauty.

A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.