Green Fashion
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Green Fashion
Author | : Subramanian Senthilkannan Muthu,Miguel Angel Gardetti |
Publsiher | : Springer |
Total Pages | : 247 |
Release | : 2016-01-22 |
Genre | : Science |
ISBN | : 9789811002458 |
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This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry. It addresses various important topics such as Relationship marketing in green fashion, Animal Ethics and Welfare in the Fashion and Lifestyle Industries, Green Flame retardants, etc.
Green Fashion Retail
Author | : Jochen Strähle |
Publsiher | : Springer |
Total Pages | : 298 |
Release | : 2016-10-18 |
Genre | : Business & Economics |
ISBN | : 9789811024405 |
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This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Making Jeans Green
Author | : Paulina Szmydke-Cacciapalle |
Publsiher | : Routledge |
Total Pages | : 174 |
Release | : 2018-05-20 |
Genre | : Business & Economics |
ISBN | : 9781351200530 |
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Consumers spend approximately $93 billion on denim products every year. This consumption comes at a great cost, with thousands of litres of fresh water, hazardous chemicals and energy contributing to just one pair of jeans, leaving the environment and the industry vulnerable to pollution and climate change. Using facts, figures, case studies and anecdotes, this book investigates why the industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the ‘fast fashion’ sector. It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. Considering the full lifecycle of a pair of jeans from the cotton crop to disposal, it presents examples of how to go green at different stages. This book will be of great interest to fashion students and researchers, as well as designers, fashion executives, policy-makers and anyone who comes into contact with the world of denim.
Color and Design
Author | : Marilyn DeLong,Barbara Martinson |
Publsiher | : A&C Black |
Total Pages | : 287 |
Release | : 2013-08-01 |
Genre | : Art |
ISBN | : 9781847889539 |
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From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.
Fibershed
Author | : Rebecca Burgess,Courtney White |
Publsiher | : Chelsea Green Publishing |
Total Pages | : 289 |
Release | : 2019-11-19 |
Genre | : Crafts & Hobbies |
ISBN | : 9781603586634 |
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The Cost of Our Clothes -- The Fibershed Movement -- Soil-to-Soil Clothing and the Carbon Cycle -- The False Solution of Synthetic Biology -- Implementing the Vision with Plant-Based Fibers -- Implementing the Vision with Animal Fibers and Mills -- Expanding the Fibershed Model -- A Future Based in Truth.
Developing Successful Global Strategies for Marketing Luxury Brands
Author | : Mosca, Fabrizio,Casalegno, Cecilia,Gallo, Rosalia |
Publsiher | : IGI Global |
Total Pages | : 351 |
Release | : 2021-03-26 |
Genre | : Business & Economics |
ISBN | : 9781799858836 |
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In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Green Fashion
Author | : Subramanian Senthilkannan Muthu,Miguel Angel Gardetti |
Publsiher | : Springer |
Total Pages | : 252 |
Release | : 2015-12-30 |
Genre | : Science |
ISBN | : 9789811001116 |
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This book deals with the important aspects of green fashion including Animal Welfare in Ethical Fashion, Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.
Consumer Attitude towards Recycled Fashion Garments Which factors make recycled fashion more appealing to consumers
Author | : Rebecca Serban |
Publsiher | : GRIN Verlag |
Total Pages | : 85 |
Release | : 2022-01-31 |
Genre | : Business & Economics |
ISBN | : 9783346581884 |
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Master's Thesis from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Frankfurt School of Finance & Management, language: English, abstract: In the present master’s thesis, two experiments, a survey and A/B-testing, examined consumer behavior and attitude in the context of recycled fashion in order to accept or reject five different hypotheses. One of the objectives of the survey conducted for this master's thesis was to investigate whether consumers prefer certain recycled materials over others. The materials studied were recycled cotton, recycled plastic and recycled pineapple leaves. With the help of several statistical tests in RStudio, it was found that recycled cotton is the most popular recycled material in comparison. In addition, the aim was to investigate whether consumers also prefer certain garments over others when buying recycled fashion and whether the proximity of the garment to the skin has a particular influence here. Here, too, an analysis in RStudio revealed that it is not necessarily the proximity of the skin but rather the level of intimacy that is decisive. Finally, the survey was intended to investigate whether and to what extent consumers feel disgust towards recycled fashion and how consumer disgust can be avoided. Practical and theoretical management implications, especially for fashion companies, were being discussed in order to provide companies with a way to implement recycled fashion most effectively focusing on the right choice of materials, fashion type and communication.