Grow Green Market Share with Care

Grow Green Market Share with Care
Author: Sylvia Hoehns Wright
Publsiher: Lulu.com
Total Pages: 50
Release: 2015-07-11
Genre: Business & Economics
ISBN: 9781329308824

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Ideas supplied by some of the best Industry marketers abound in Grow Green Market Share with CARE. Intended to 'jump start' the development of an 'organic voice', a marketing packet for niche products and/or services, a step by step production distribution guide is supplied which avoids loss of market share and places emphasis on eco-greening products and services.

The ABCs of Greening Communications

The ABCs of Greening Communications
Author: Sylvia Hoehns Wright
Publsiher: Lulu.com
Total Pages: 200
Release: 2016-03-30
Genre: Business & Economics
ISBN: 9781329991101

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The ABCs of Greening Communications is published to inspire all to create eco-sustainable products and services of C A R E - conservation, accountability, recovery and eco-efficiency! Initially, published as a college level text ABCs of Green Industry Communications, the edited publication provides a step-by step guide for identifying a target market for niche products and/or services, summarizing details that explain your relationship to the niche, and identifies communication formats that represent your relationship to the product and/or service. As recipient of the Turning America from Eco-weak to Eco-chic Award, Wright challenges all to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.

Landscape Gardening with CARE

Landscape Gardening with CARE
Author: Sylvia Hoehns Wright
Publsiher: Lulu.com
Total Pages: 199
Release: 2015-05-11
Genre: House & Home
ISBN: 9781329114425

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Through combining workshop style assignments with research and 'hands-on' experience, Wright takes readers through a process that uses site plats to create landscape/gardens that respect an existing vista, preserving and enhancing eco health. "For any style landscape," says Wright " should not simply be a result of traditional design but be the right plant, installed in the right place at the right (optimal) planting season - creating landscape green, an eco-legacy of sustainable urban/suburban communities that enhance green space for today and future generations." For details, visit web site www.TheWrightScoop.com

Green Your Work

Green Your Work
Author: Kim Carlson
Publsiher: Simon and Schuster
Total Pages: 288
Release: 2008-11-17
Genre: Business & Economics
ISBN: 9781440516047

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Today, many companies are flourishing by delivering high-quality products while pursuing policies that leave the world a cleaner, better place. Those policies can help retain customers, energize employees, and serve as brand-building tools. This book shows managers practical steps to make their companies environmentally responsible while staying profitable and efficient. Environmentalist and businesswoman Kim Carlson shows managers how to green company operations by moving to a paperless office, recycling at work, setting up employee carpools, developing eco-friendly packaging, using green building products, and more. She explains in detail topics ranging from green marketing to setting up a carbon footprint assessment for the company. With this book at their side, managers can turn green into profits.

Principles of Business Management

Principles of Business   Management
Author: Oliver Laasch
Publsiher: SAGE Publications Limited
Total Pages: 881
Release: 2024-03-07
Genre: Business & Economics
ISBN: 9781529677539

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In light of seismic global events including the Covid-19 pandemic; the Black Lives Matter movement; the war in Ukraine; and extreme weather incidents propelled by climate change, there has never been a more important time to learn about management in ways that not only benefit business, but also help confront the world’s challenges, support people and planet, and contribute to peace and prosperity for all. Fully revised and once again endorsed by the UN’s Principles for Responsible Management Education (PRME) initiative, this popular textbook equips you with the skills to become a responsibly, ethically and sustainably minded business professional. Featuring two brand-new chapters on Behaving and Digitalizing, over 50 new and updated case studies, pioneer interviews and practitioner profiles, as well as a wide range of exercises and worksheets, the book also integrates the UN’s Sustainable Development Goals (SDGs) to help promote sustainable development as essential to business and management today. This essential textbook can be used for a wide range of courses from introductory business/management to responsible/sustainable management, business ethics, business and society, and corporate social responsibility (CSR). Oliver Laasch is a Chaired Professor of Responsible Management at ESCP Business School, and an Adjunct Professor of Social Entrepreneurship at the University of Manchester.

Green Marketing in Emerging Economies

Green Marketing in Emerging Economies
Author: Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz
Publsiher: Springer Nature
Total Pages: 279
Release: 2022-01-03
Genre: Business & Economics
ISBN: 9783030825720

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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.

Green Business Concepts Methodologies Tools and Applications

Green Business  Concepts  Methodologies  Tools  and Applications
Author: Management Association, Information Resources
Publsiher: IGI Global
Total Pages: 1685
Release: 2019-02-01
Genre: Business & Economics
ISBN: 9781522579168

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The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Environmental Issues and Social Inclusion in a Sustainable Era

Environmental Issues and Social Inclusion in a Sustainable Era
Author: R. Iqbal Robbie,Ali Roziqin,Shannaz Mutiara Deniar,Ardik Praharjo,Kenny Roz
Publsiher: Taylor & Francis
Total Pages: 499
Release: 2023-10-24
Genre: Social Science
ISBN: 9781003807650

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The Sustainable Development Goals (SDG) and the Paris Climate Agreement are examples of initiatives where countries show recognition of their interconnected interests and goals. This is particularly evident in the case of global environmental issues because they require global decision-making. The emergence of global environmental issues such as climate change, marine pollution and biodiversity loss has brought new challenges to governance and requires political support and innovation of global public policies. In addition, many social problems arise because of the environmental crisis. Environmental Issues and Social Inclusion in a Sustainable Era discusses environmental and social inclusion in a socio-economic perspective. The contributions analyse the management of global environmental problems at local, national and international levels, with a special focus on multilevel governance, innovative public policies, and economic development finance and business. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. Funded by Universitas Muhammadiyah Malang.