Hardball PR

Hardball PR
Author: Rusty Cawley
Publsiher: iUniverse
Total Pages: 200
Release: 2003-11
Genre: Business & Economics
ISBN: 9780595301133

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To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they won't mind getting there by destroying your company and marching over its corpse. These are the predatory journalists. They disguise themselves as "investigative reporters," but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and they're not about to let little things like facts, truth and context get in the way. Where do they get their stories? Often from Corporate America's most ruthless antagonists: plaintiff attorneys and social activists. Traditional PR says that you must kowtow to these thugs. Hardball PR says you can fight back--and win. Read this book. The life you save could belong to your company.

Hardball PR

Hardball PR
Author: Rusty Cawley
Publsiher: Unknown
Total Pages: 215
Release: 2002
Genre: Electronic Book
ISBN: 0595742823

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They Don t Wanna Wait

They Don t Wanna Wait
Author: Kathe Tibbs,Biff L. Peterson
Publsiher: ECW Press
Total Pages: 216
Release: 1999
Genre: Dawson's Creek (Television program)
ISBN: 9781550223897

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A dynamic look at the stars of "Dawson's Creek, " one of television's hottest shows. 48 photos, 16 in color.

Journalism and PR

Journalism and PR
Author: John Lloyd,Laura Toogood
Publsiher: Bloomsbury Publishing
Total Pages: 160
Release: 2014-11-18
Genre: Language Arts & Disciplines
ISBN: 9780857725653

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Playing Hard Ball

Playing Hard Ball
Author: E.T. Smith
Publsiher: Abacus
Total Pages: 224
Release: 2014-09-04
Genre: Sports & Recreation
ISBN: 9780349140957

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PLAYING HARD BALL is a unique sports book, a cultural comparison of two national games - cricket, English in origin and American baseball - written from the viewpoint of a top-class practitioner of both codes. Ed Smith - the young Cambridge University and Kent batsman - has spent the winters since 1998 in Spring Training with the New York Mets baseball team. It has enabled Ed to contrast and compare arguably the two most iconic of sports from the inside. In fact, baseball had a thriving following in Britain until the Great War: Derby County's former stadium was called the Baseball Ground; Tottenham Hotspur was at first a baseball club. Apart from learning two very different techniques, Ed learned that the sports' ultimate heroes, the Babe and the Don - Babe Ruth and Don Bradman - might as well have come from different planets, whilst baseball's pristine Hall of Fame in Cooperstown is a far cry from the ramshackle cricket museum at Lord's. Ed Smith's PLAYING HARD BALL draws on these intriguing comparisons to paint a two-sided portrait of sports most illustrous 'hitting games'.

Excellence in Public Relations and Communication Management

Excellence in Public Relations and Communication Management
Author: James E. Grunig
Publsiher: Routledge
Total Pages: 681
Release: 2013-10-18
Genre: Business & Economics
ISBN: 9781136691751

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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Negotiate Smart

Negotiate Smart
Author: Nicholas Reid Schaffzin
Publsiher: Princeton Review
Total Pages: 194
Release: 1997
Genre: Business & Economics
ISBN: 0679778713

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Have you ever marched boldly onto a used-car lot with your eye on a sleek '95 Integra, only to sputter away with an empty wallet and a dented '82 Chevette? Or maybe you were so eager to accept a job offer that you immediately agreed to a smaller salary than you had hoped for? Perhaps negotiating just makes you squeamish. Well, it's time to face the fact that bargaining is a fundamental part of life. As long as people want more for less, the art of negotiating is something everyone should learn. Negotiate Smart will teach you the useful techniques you need to gain the advantage in life's negotiations. Find out how experts prepare and execute negotiation strategies. You'll learn: -- How to plan a negotiating strategy -- When to play hardball -- When to make concessions -- When to play dumb -- When to let silence speak volumes -- How to gracefully walk away from a deal that simply doesn't work. Whether you're negotiating your benefits package or how much to pay for a house, Negotiate Smart will help you reach solutions agreeable to both sides. And after you've practiced these techniques, you'll be able to deflect them when someone uses them on you! Negotiate Smart is full of fun true stories, bargaining blunders and trivia. Read it before you make your next deal.

Southeast Asian Affairs 2010

Southeast Asian Affairs 2010
Author: Daljit Singh
Publsiher: Institute of Southeast Asian Studies
Total Pages: 430
Release: 2010-06-01
Genre: Political Science
ISBN: 9789814279826

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"Founded in 1974, Southeast Asian Affairs provides, without fear or favour, informed and in-depth annual analyses of this vibrant region and its component countries. It is the only publication which does this and is in its own class without peers. It is a mandatory reference and read for those seriously interested in knowing Southeast Asia." - Professor A.B. Shamsul, Director, Institute of the Malay World & Civilization, Universiti Kebangsaan Malaysia "Now in its 37th edition, Southeast Asian Affairs offers an indispensable guide to this fascinating region. Lively, analytical, authoritative, and accessible, there is nothing comparable in quality or range to this series. It is a must read for academics, government officials, the business community, the media, and anybody with an interest in contemporary Southeast Asia. Drawing on its unparalleled network of researchers and commentators, ISEAS is to be congratulated for producing this major contribution to our understanding of this diverse and fast-changing region, to a consistently high standard and in a timely manner." - Hal Hill, H.W. Arndt Professor of Southeast Asian Economies, Australian National University