How He Man Mastered The Universe

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.

Mastering the Universe is a must-read for members of the He-Man generation as well as for toy collectors, pop culture enthusiasts, inventors, and anyone interested in the drama of business history-as bloody a battleground as anything He-Man ever faced. Book jacket.

In 1983, the world was introduced to He-Man and the Masters of the Universe. What followed was a cultural sensation that changed the landscape of children's entertainment forever! Join Mattel and Dark Horse in this comprehensive retrospective chronicling He-Man's decades-long epic journey from toy, to television, to film, to a true pop culture phenomenon!

A massive, 700-plus-page, full-color hardcover chronicling the quintessential toys of He-Man, She-Ra, and the other Masters of the Universe! In the 1980s, the Masters of the Universe toy lines shook the world of children's entertainment to its foundations. Now, YouTube influencer "Pixel Dan" Eardley and He-Man historian Val Staples have worked with fans worldwide to cultivate this incredible volume that contains in-depth overviews of every item in several complete toy lines, including: 1982's Masters of the Universe, 1985's Princess of Power, 1989's He-Man, 2002's Masters of the Universe relaunch, and 2008's Masters of the Universe Classics! In addition to expertly-researched documentation of the toys' development and unique variants, each entry also includes photographic reference of the heroic figures and playsets from decades of development. This phenomenal tome also features never-before-seen interviews and designer commentary from the toys' creators, offering keen insights into the genesis of a product that inspired millions of young imaginations. With over 700 pages of lovingly assembled content, this compendium is the perfect addition to any Masters of the Universe fan's collection. By the power of Grayskull, you have the power!

This is the most comprehensive guide ever published, covering all things Masters of the Universe and Princess of Power from 1982 through today! The universe of He-Man and She-Ra is full of mystery. And thanks to over four thousand individual entries covering characters, beasts, vehicles, locations, weapons and magic, you can learn the secrets of this entire universe!

Celebrate the incredible world of the beloved 80s franchise with this treasure trove of images and stories from Masters of the Universe. Relive childhood excitement and enjoy more than 30 years of He-Man, She-Ra, Skeletor and all the Masters of the Universe! By the Power of Grayskull! The war for Eternia begins again in 2021! Officially licensed by Mattel, this stunning guide is a visual celebration of Masters of the Universe’s enduring legacy, including artworks, sketches, posters and merchandise from the official archives. With the continuation of He-Man’s epic story, and a new CGI animated series both scheduled to release on Netflix in 2021, it’s the perfect time to familiarise yourself with all the heroes, villains, amazing battles and incredible locations from your childhood. Explore the full history of the toys, minicomics, TV series and movies. Meet characters including Skeletor, Man-At-Arms, Teela, Battle Cat, Beast Man and She-Ra and track how they change through the decades, from 1982 to today. Go behind-the-scenes to discover what it took to create a franchise with phenomenal worldwide impact. There’s also a sneak peak at the reboots, to find out how He-Man, one of the biggest icons of the 80s, is being restored to his former glory. ©Mattel. All rights reserved.

Bestselling author Gregory Mone brings Mattel’s He-Man and the Masters of the Universe together for a brand-new adventure in the first book of this original middle-grade series based on the hit Netflix show! By the Power of Grayskull... I have the Power! A mysterious toxic gas is spreading across Eternia, ravaging farmlands and endangering citizens. The planet’s only hope lies with Adam, a lost prince with cosmic abilities. When he wields the mystical Sword of Power, he transforms from a scrawny teen into He-Man, the most powerful man in the universe. With his friends Teela, Cringer, Duncan, and Krass by his side, Adam embarks on a dangerous journey, facing pirates, dragons, and perils at every turn in search of Moss Man, a legendary figure who might hold the key to stopping the devastating stench. Yet the sinister Skeletor and his Dark Masters will stop at nothing to thwart the unlikely heroes. The fate of all Eternia rests with He-Man and his friends.

Skeletor has a plan to lure Teela to him, using the thousands of shadow men at his disposal. He commands them to bring a slab of Mentalite to him so he can focus his energies and send a telepathic message, disguised as He-Man, to Teela, requesting that she come to him. Teela complies, undergoing several trials along the way, such as Mer-Man and Beast Man. She eventually overcomes them with the help of Stratos. Stratos alerts He-Man and he is able to defeat Skeletor and the shadow men by shattering the Mentalite.