How to Market a Modern Insurance Agency

How to Market a Modern Insurance Agency
Author: Michael Bonilla
Publsiher: Unknown
Total Pages: 150
Release: 2018-04-30
Genre: Electronic Book
ISBN: 1980975396

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Struggling coming up with marketing ideas to compete against billion dollar direct writers? We are in an era of dramatic change and disruption in the insurance services industry. If you're plan is to have a yellow pages ad and just hope people call... good luck. Hope is not a system. This book is packed full of creative ideas and systems for marketing. Enjoy!

How to Market a Modern Insurance Agency 2nd Edition

How to Market a Modern Insurance Agency  2nd Edition
Author: Michael Bonilla
Publsiher: Unknown
Total Pages: 100
Release: 2019-02-23
Genre: Electronic Book
ISBN: 1797886312

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Struggling to market your insurance agency? Phone stopped ringing back in January? Tired of sitting around waiting for people to suddenly reach out and ask for a quote? Offering 'free' quotes to no avail?

Modern Insurance

Modern Insurance
Author: Frances Ayotte
Publsiher: Unknown
Total Pages: 70
Release: 2021-03-15
Genre: Electronic Book
ISBN: 9798722449320

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Marketing for insurance agents can include everything from polishing your website to sponsoring a community event. Find the methods that work best for your agency and your clients. Struggling to market your insurance agency? Phone stopped ringing back in January? Tired of sitting around waiting for people to suddenly reach out and ask for a quote? Offering 'free' quotes to no avail?

Marketing Ideas For Insurance Agents

Marketing Ideas For Insurance Agents
Author: Ehsan Zarei
Publsiher: DMA4U
Total Pages: 254
Release: 2024
Genre: Business & Economics
ISBN: 9182736450XXX

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Are you looking for a complete guide to insurance agent marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your insurance agent marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your insurance agent marketing to the next level.

Insurance Marketing Blueprint

Insurance Marketing Blueprint
Author: Sean Matheis
Publsiher: Unknown
Total Pages: 154
Release: 2020-05-08
Genre: Electronic Book
ISBN: 1076930727

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Nothing innovative has happened in the insurance industry since the early 2000's when internet leads were introduced. UNTIL NOW...The Insurance Marketing Blueprint introduces a brand new and more effective way for insurance agents to grow their agency. The principles in this book were created by Sean Matheis, Founder & CEO of The Agency Alliance Mastermind. The Agency Alliance is one of the 1st lead generation masterminds in the industry and has quickly become of the largest masterminds in the insurance industry with over 1,800 members. Sean is also the Founder of one of the top digital marketing agencies for insurance agents, SureFire Digital Media. Sean then went on to build the first turn-key marketing automation platform and automated lead generation platform in the insurance industry, The Insurance Lead Genie. Sean has had an incredibly successful career in the insurance industry for over 10 years. Before Sean started what has become the industry's largest insurance lead generation training program, Sean was named Rookie of The Year in his first year as an agent, out producing over 1,200 rookie agents hired that year, closing over 700 policies and $1,000,000 of new business premium himself. Sean remained in the top 1% of agents nationwide and #2 in Texas for one of the top 3 carriers in the country. Today, more than 1,800 agents representing every major carrier, from every market in the United States are using the strategies taught in this book. The Insurance Marketing Blueprint has been field-tested and proven to explode new business growth no matter what your tenure is, what size market you are in, or what carriers you represent. This blueprint simply works and will go down as the book that changed the marketing model for successful insurance agents. You can get a FREE copy of the E-book at www.insurancemarketingblueprint.com if you get the FREE copy please share your review on our page.

21st Century Communication for Insurance Agents

21st Century Communication for Insurance Agents
Author: Robert Edgin
Publsiher: Unknown
Total Pages: 200
Release: 2013-10-31
Genre: Business communication
ISBN: 0991153626

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The insurance industry has changed, consumers have changed, the competition has changed, communication has changed...BUT MOST INSURANCE AGENTS HAVE NOT! With mass marketing and over $1 BILLION dollars spent on advertising last year alone by a few of the biggest players in the insurance industry, there's not a day that goes by that your clients and prospects aren't bombarded with messages from your competitors. Unfortunately, most of those messages focus on "cheap insurance," "saving money" or depict the agent as "outdated and useless." Consumers are being taught that the only difference between insurance providers is PRICE and the entire industry is being commoditized by direct writers trying to push the retail agency force into extinction! Retail agents want to know how they can compete with the giants of advertising and mass marketing to keep their clients and grow their agencies. The unfortunate answer is that you simply can NOT compete in the price wars and mass marketing being done by the big industry advertisers. IF YOU TRY, YOU WILL LOSE! However, you CAN beat them by communicating with your clients and prospects in ways that the big companies cannot. You CAN use the new rules of communication and new methods to reach your clients and prospects that will set you apart as THE go-to insurance advisor in your area. Agents need to break away from the price wars and commoditization and start creating experiences and relationships with their clients that are impossible to replace. You're in a fight for your agency's life. Whether you realize it or not, change in the insurance industry is going to continue at a rapid pace over the coming years. The big discounters will continue to increase their advertising and banks and other large corporations will join in to try and make the retail agent as irrelevant as possible. Consumers will rely more on the internet and social media for their research and communication with insurance companies and agents. Only the strongest agents who find new ways to communicate their value and set themselves apart will survive. You can do more than just survive, you can thrive in the coming years by becoming a 21st Century agent and using 21st Century Communication tools with your clients and prospects. You can be known in your community as an insurance expert and a trusted advisor that people seek out and want to do business with. You can learn: 1. The 3 jobs of a 21st Century agent that are vital to your success 2. Strategic ways to bring new sales to your door without having to chase them 3. How to keep clients married to your agency for life 4. How to create top of mind awareness with clients and prospects 5. The seven questions that every prospect wants to know before choosing an agent 6. How to overcome price as an objection to doing business with you 7. The 6 new rules of communication and how to use them with clients and prospects 8. 7 tools of 21st Century Communication 9. The best way to use social media with clients and prospects 10. How to set up online and social media tools and manage them in a few minutes 11. How to make old-school communication techniques new and relevant again 12. The secret to getting clients to consistently refer prospects to your agency 13. How to attract client cross-sales instead of constantly having to chase them 14. The importance of touching your clients 24 times per year and how to do it 15. The importance of a communication calendar and the formula that makes it easy 16. How to create "social influence" 17. Two easy formulas for writing communication pieces that clients want to read 18. The two most important things to concentrate your time, effort and energy on No one is going to make you grow, make you improve or make you keep up with the consumers and the insurance industry. But if you don't, it's just a matter of time before you get left behind.

10 Steps to Success

10 Steps to Success
Author: Daniel Fowler
Publsiher: iUniverse
Total Pages: 56
Release: 2006
Genre: Business & Economics
ISBN: 9780595375561

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Advanced praise for 10 Steps to Success- '.outstanding, insightful and very timely for the newer agent. It also serves as a reminder to the veteran agent as well. Your ideas are easily understood and should be accepted by those who read the book. This should help many " -David Carter, sales director, Midland East American Family Insurance Group Learn how to be a successful insurance agent with the simple techniques in 10 Steps to Success. Author Daniel S. Fowler utilizes his thirty years of experience in the insurance business to illustrate how to work smarter rather than harder toward building a successful insurance agency. Fowler's unique information applies to almost any business and will give you the tips you need to achieve your goals, including: Building relationships Marketing and business plans Listening to yourself and your clients The importance of good employees With 10 Steps to Success, Fowler shows you how to provide not only the service people expect, but also the service people don't expect.

Agents of Change

Agents of Change
Author: MR John M Tate,MR Jay Adkins,Mrs Natalia Tate
Publsiher: Unknown
Total Pages: 135
Release: 2017-02-03
Genre: Electronic Book
ISBN: 0692841040

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In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability. For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business. The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.