Idiot Generation

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative niche markets *Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs *Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas *Highly-effective and low-budget advertising strategies and customer retention techniques

The Complete Idiot's Guide To Catholicism explores the world's largest religious denomination and introduced you to the Catholic practice. It offers you a new approach to learning Catholicism, covering the rituals and symbols of the religion, such as Mass, the Seven Sacraments, and the holy days and their meaning. The authors tell you how Catholicism has spread throughout the world, its roots, and how it has grown and changed over the course of this century. It's a valuable tool for anyone interested in examining--or reexamining--this large and complex religion

Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.

Provides coverage of the causes leading to war, famous battles, weapons, and the influence on political and cultural development, and includes biographical information on key figures.

Advice on the unique challenges of managing a volunteer workforce. Volunteers provide vital services to millions of people each year. However, because of their work's special nature, they're one of the most challenging work-forces to manage and retain. Lipp has managed these workers for over 20 years and shares his experience in recruiting, balancing paid and volunteer staff, creating schedules that work, addressing the transient nature of volunteers, motivation, and retention. ? Expert Author in the field ? There is a growing need for volunteer workers as budgets are cut ? Most current book on the subject ? Clear, jargon-free text full of anecdotes and step-by-step advice

With the increase in processed food and additives in our diets, food allergy problems are expected to escalate in number and severity. But in The Complete Idiot's Guide(r) to Food Allergies, readers will find expert answers to such problems as: € How to tell an allergic from a non-allergic reaction € Food allergy treatments and their effectiveness € Allergies and diet: useful shopping advice for the supermarket € Alternative medical treatments for food allergies € Special food menus for specific allergies (e.g., eggs, milk, etc.)

Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

This updated and revised second edition covers palm and hand reading, including an in-depth look at individual fingers, lines and the shape of the palm, and how these can be read to reveal personal insights. All-new information on health, happiness, and well-being and how a reading can interpret them. Worksheets to help beginners chart the dominant characteristics of the hand and what they mean in a reading. Exercises, examples and detailed line drawings to ease beginners into the practice of palm reading. Perfect for beginners and a good quick-reference guide for more exeprienced palm readers.