Impossible to Ignore Creating Memorable Content to Influence Decisions

Impossible to Ignore  Creating Memorable Content to Influence Decisions
Author: Carmen Simon
Publsiher: McGraw Hill Professional
Total Pages: 256
Release: 2016-06-03
Genre: Business & Economics
ISBN: 9781259584145

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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

Impossible to Ignore Creating Memorable Content to Influence Decisions

Impossible to Ignore  Creating Memorable Content to Influence Decisions
Author: Carmen Simon
Publsiher: McGraw-Hill Education
Total Pages: 288
Release: 2016-05-11
Genre: Business & Economics
ISBN: 1259584135

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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory—and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience’s needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today’s intentions into tomorrow’s actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions. It’s not just memorable—it’s Impossible to Ignore.

Impossible to Ignore

Impossible to Ignore
Author: Anonim
Publsiher: Unknown
Total Pages: 8
Release: 2018
Genre: Attention
ISBN: OCLC:1078347594

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Too Big to Ignore

Too Big to Ignore
Author: Phil Simon
Publsiher: John Wiley & Sons
Total Pages: 256
Release: 2015-11-02
Genre: Business & Economics
ISBN: 9781119217848

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Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior. How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

So Good They Can t Ignore You

So Good They Can t Ignore You
Author: Cal Newport
Publsiher: Grand Central Publishing
Total Pages: 162
Release: 2012-09-18
Genre: Business & Economics
ISBN: 9781455509102

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In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Ignore the Impossible

Ignore the Impossible
Author: Dane Rauschenberg
Publsiher: Mascot Books
Total Pages: 152
Release: 2020-03-03
Genre: Self-Help
ISBN: 1645433110

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"Do you give up when faced with your limits? Dane Rauschenberg asks you to work through, move past, and, ultimately, ignore the impossible. Armed with his own life experiences and sharp wit, Rauschenberg explains how you can face your limitations and overcome your obstacles. He also shows you how to isolate the bad advice in your life, transforming "I can't" into "I can." Ignore the Impossible is a collection of ideas, methods, and hints that can assist you in creating the best version of yourself. After all, the best way to find out how far you can go is to go further than you've ever gone before."

Monster Cars

Monster Cars
Author: Nick Gordon
Publsiher: Bellwether Media
Total Pages: 24
Release: 2009-01-01
Genre: Juvenile Nonfiction
ISBN: 9781612117683

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Machines with monster qualities build skyscrapers and ships, move mounds of earth, and stand out in any setting. See some of the largest and strongest machines out there in this series for beginning readers. Behold the mechanical beasts!

Don t Even Think About It

Don t Even Think About It
Author: George Marshall
Publsiher: Bloomsbury Publishing USA
Total Pages: 272
Release: 2014-08-19
Genre: Science
ISBN: 9781620401347

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From the founder of the Climate Outreach and Information Network, a groundbreaking take on the most urgent question of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? “Please read this book, and think about it.” --Bill Nye Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake. With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired-our evolutionary origins, our perceptions of threats, our cognitive blindspots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.