International Marketing 18th Edition

International Marketing  18th Edition
Author: Philip R. Cateora ,R. Bruce Money Fred Meyer ,Mary C. Gilly ,John L. Graham
Publsiher: McGraw-Hill Education
Total Pages: 708
Release: 2020-04-27
Genre: Business & Economics
ISBN: 9789389538359

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International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global marketplace. It is this perspective that the authors bring into this edition of the text. The text focuses on the strategic implications of competition in different markets. The environmental and cultural approach to international marketing permits a truly global orientation. Thus the reader’s horizon is not limited to any specific nation but the text provides an approach and framework for identifying and analyzing the important cultural and environmental uniqueness of any nation or global region. Salient Features: ✔ 10 Indian cases included in the book ✔ New sections on negative impact of new communication tools, intellectual property rights in the international context, Brexit, inventive international negotiation etc. ✔ Thoroughly updated data, text, pictures and exhibits across the chapters ✔ More than 100 new academic articles and their findings integrated and cited across the chapters

International Marketing

International Marketing
Author: Pervez N. Ghauri,Philip R. Cateora
Publsiher: Unknown
Total Pages: 682
Release: 2010
Genre: Export marketing
ISBN: 0077122852

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The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

International Marketing

International Marketing
Author: Philip R. Cateora,Mary C Gilly,John Graham
Publsiher: McGraw-Hill Education
Total Pages: 0
Release: 2012-09-28
Genre: Business & Economics
ISBN: 0073529974

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International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.

Principles of Marketing

Principles of Marketing
Author: Philip Kotler,Gary Armstrong
Publsiher: Pearson
Total Pages: 0
Release: 2020-11-11
Genre: Electronic Book
ISBN: 0136708587

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International Marketing

International Marketing
Author: CATEORA,R. Bruce Money,Mary C.. Gilly,John L. Graham
Publsiher: Unknown
Total Pages: 720
Release: 2019-02-26
Genre: Export marketing
ISBN: 1260547876

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Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective of international markets - which encompass history, geography, language, religion and economics - they help students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of enhanced and expanded topics in this new edition, including more than 100 new academic articles and their findings Additional updates include: * NEW Cases: New cases accompany the 18h edition, helping to bring the book and class discussions to life, while broadening a student's critical thinking skills. These cases provide practical examples of the topics discussed and demonstrate how important concepts are dealt with in the real world. * Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining snippets are designed to encourage critical thinking and guide students through topics ranging from ethical, to cultural, to global issues facing marketers today.

International Marketing

International Marketing
Author: P. K. Vasudeva
Publsiher: Excel Books India
Total Pages: 656
Release: 2006
Genre: Electronic Book
ISBN: 8174464956

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With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.

International Marketing

International Marketing
Author: Daniel W. Baack,Barbara Czarnecka,Donald Baack
Publsiher: SAGE
Total Pages: 1012
Release: 2018-11-20
Genre: Business & Economics
ISBN: 9781526463104

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Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Loose Leaf International Marketing

Loose Leaf International Marketing
Author: Philip R. Cateora,John Graham,Mary C. Gilly,Bruce Money
Publsiher: McGraw-Hill Education
Total Pages: 0
Release: 2019-02-26
Genre: Business & Economics
ISBN: 1260665534

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Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.