Its Not How Good You Are Its How Good You Want To Be

" It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.

Everything no one will tell you about being an artist Nobody Knows What They’re Doing is an honest guide to the creative life for artists of all kinds. Lee Crutchley, author of How to Be Happy (Or At Least Less Sad), skips the platitudes, positive affirmations, and guarantees of success; he'll never ever tell you to just Do What You Love. Instead, Crutchley discusses the things nobody else is talking about—that, frankly, your work sucks (but that’s ok because everyone else's does too), that making bad art is worth it, and so much more. In a world desperate for a glimpse of authenticity, Nobody Knows What They’re Doing is a breath of fresh air that reveals the truths hiding between the lines of Instagram-friendly aphorisms and behind the words of the most inspirational TED talks. An honest look at the reality of creativity and the joy and difficulty of crafting good (and bad) art, this book belongs in the hands of every exhausted creative, every starry-eyed dreamer, and every artist who is trying to make their way in the world—and keep a roof over their head while they do it.

Addresses the nature of human religious belief in a series of vignettes and questions that explore humankind's relationship to the divine, from ancient times to the present, in the context of a taxi ride.

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

If you have a great idea, why not turn it into a lucrative career path? Starting your own business is possible, and this book will give you all of the tools and advice necessary! You will learn how to craft your idea from its beginning stages into a business that is successful and functional. By following these steps, you can make sure that you are putting all of your time and effort into the business correctly. No matter what your dreams are or what you envision for your business, it is possible if you are willing to put in the work. This book makes it easy for you—serving as a guideline to follow so you always know what to do next.

When did you last take the time to do the things you loved as a child: crafts, games, getting your hands dirty? Or feel the same delight and wonder that you took from your favorite childhood activities? Despite the joy we gained from these pursuits, in our adult lives, we've left them behind-they're too frivolous, we're too busy or too old, and there's too much "real" work to do. It's time to change this mind-set. It's time to rediscover the things you love to do, because they energize, center, and connect you with the world in a meaningful and positive way. The Book of Doing offers a collection of ideas and activities that encourage you to use your life as a canvas and explore your creativity through everything you do-to create and make, to explore and experiment, to play and build, to paint and cook-to do. Go ahead. Roll up your sleeves and get to it. It's time to do the things that make you happiest.