Podcast Academy

Exclusive Podcast Academy training now available in a book! Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars. Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you. Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars.

From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.

A much-needed work focusing on one of the e-community’s hottest topics, this is the second edition of a book that covers both video and audio podcasts, as well as updated software and resources. This edition is much improved and updated to cover the latest gear that readers and podcasters want to learn about. Critically, the book also shows how to create video as well as audio podcasts. It provides all the reader needs to know to get heard and now seen online, regardless of his or her level of experience and technical knowledge.

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Percy Jackson meets Star Trek PSS 118 is just your typical school—except that it's a rickety old spaceship orbiting Ganymede, a moon of Jupiter. Jack's dad used to be the science teacher, until he got fired for tinkering with the ship. Now Jack just wants to get through the last day of school without anything else going wrong. But when the school is mysteriously attacked, Jack discovers that his dad has built humanity's first light-speed engine—and given Jack control of it. To save the ship, Jack catapults it hundreds of light-years away . . . and right into the clutches of the first aliens humans have ever seen. School hasn't just gotten out: it's gone clear across the galaxy. And now it's up to Jack and his friends to get everyone home. "[T]his middle-grade action-adventure space opera is just plain fun."—Booklist "A perfect bridge for readers looking for a Percy Jackson–esque work of science fiction."—School Library Journal

Provides a plan for using the fast-growing world of video and audio podcasting, to promote a business and turn a profit.

Are you ready to dive headfirst into the exciting world of podcasting? Look no further than "How to Create a Podcast: The Podcaster's Handbook for Engaging Content," your go-to resource for transforming your podcasting dreams into reality. In this comprehensive guide, you'll embark on a journey that covers every facet of podcasting, from conceptualization to audience engagement. Whether you're a complete novice looking to launch your first podcast or a seasoned podcaster seeking to enhance your skills, this handbook is your indispensable companion. You'll start with the basics, exploring the podcasting boom and the immense power of audio as a medium. Discover how to identify your podcasting niche, conduct market research, and narrow down your focus to create content that captivates your target audience. Planning is key, and this handbook will guide you through setting clear goals, defining your audience, and crafting a compelling podcast concept that keeps listeners coming back for more. Learn about essential podcasting equipment, from microphones and headphones to recording and editing software, even on a budget. Crafting engaging content is an art, and you'll delve into storytelling techniques, episode structuring, and the importance of scripting to ensure your episodes resonate with your audience. Whether you're recording in a professional studio or a makeshift home setup, gain valuable insights into creating high-quality audio content. Editing and production are the finishing touches that polish your podcast to perfection. Explore the basics of editing, adding music and sound effects, and elevating your audio quality. Dive into the world of branding, from podcast artwork and logos to crafting a memorable name and consistent brand identity. Once your podcast is ready, learn about hosting and distribution, submitting to podcast directories, and mastering RSS feeds and syndication. Engaging your audience is vital, and you'll discover strategies for social media promotion, building a website, and harnessing the power of email marketing. Monetization is a significant aspect of podcasting, and this handbook offers insights into sponsorships, advertisements, crowdfunding, donations, and selling merchandise to turn your passion into profit. Measure your podcast's success through analytics, listener feedback, and surveys, and adjust your strategy for continuous improvement. Avoid common pitfalls like copyright and licensing issues, burnout, and dealing with negative feedback, and stay inspired by maintaining enthusiasm, exploring collaboration opportunities, and engaging with podcasting communities. Ethics in podcasting is essential, and you'll learn about integrity in content creation, handling controversial topics, and ethical marketing practices. Dive into the future of podcasting, exploring emerging technologies, the evolution of the medium, and how to prepare for change. Real-life success stories and lessons from top podcasters provide valuable insights into what sets them apart in the podcasting landscape. Discover the secrets behind their authenticity, consistency, and innovation. As you venture into podcasting as a business, this handbook offers guidance on legal and tax considerations, as well as strategies for scaling your operation. Explore public speaking and live events, writing books or e-books, and expanding your podcast brand to reach new horizons. In conclusion, "How to Create a Podcast: The Podcaster's Handbook for Engaging Content" is your comprehensive guide to conquering the world of podcasting. It's time to share your passion, creativity, and stories with the world. Let this handbook be your compass on your podcasting journey, and may your voice resonate far and wide in the captivating realm of audio storytelling.