Retail Marketing Management

Retail Marketing Management
Author: Dhruv Grewal
Publsiher: SAGE
Total Pages: 225
Release: 2018-12-03
Genre: Business & Economics
ISBN: 9781526457332

Download Retail Marketing Management Book in PDF, Epub and Kindle

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Retail Marketing Management

Retail Marketing Management
Author: David Gilbert
Publsiher: Pearson Education India
Total Pages: 476
Release: 2003-09
Genre: Marketing
ISBN: 8177588257

Download Retail Marketing Management Book in PDF, Epub and Kindle

Retail Marketing Management

Retail Marketing Management
Author: David Walters,David White
Publsiher: Unknown
Total Pages: 276
Release: 1989
Genre: Marketing
ISBN: 0333485807

Download Retail Marketing Management Book in PDF, Epub and Kindle

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.

Retail Marketing Management

Retail Marketing Management
Author: Claudia Buhamra Abreu Romero
Publsiher: AuthorHouse
Total Pages: 127
Release: 2013-04
Genre: Business & Economics
ISBN: 9781481739443

Download Retail Marketing Management Book in PDF, Epub and Kindle

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.

International Retail Marketing

International Retail Marketing
Author: Christopher Moore,Margaret Bruce,Grete Birtwistle
Publsiher: Routledge
Total Pages: 280
Release: 2007-03-30
Genre: Business & Economics
ISBN: 9781136393815

Download International Retail Marketing Book in PDF, Epub and Kindle

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Retail Marketing Management

Retail Marketing Management
Author: David Gilbert
Publsiher: Ft Press
Total Pages: 457
Release: 2003
Genre: Business & Economics
ISBN: 0273655116

Download Retail Marketing Management Book in PDF, Epub and Kindle

Retail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.

Retail Marketing Management

Retail Marketing Management
Author: Helen Goworek,Peter McGoldrick
Publsiher: Pearson Higher Ed
Total Pages: 369
Release: 2015-07-02
Genre: Business & Economics
ISBN: 9780273758785

Download Retail Marketing Management Book in PDF, Epub and Kindle

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Retail Marketing and Branding

Retail Marketing and Branding
Author: Jesko Perrey,Dennis Spillecke
Publsiher: John Wiley & Sons
Total Pages: 400
Release: 2013-01-02
Genre: Business & Economics
ISBN: 9781118489512

Download Retail Marketing and Branding Book in PDF, Epub and Kindle

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters