Retail Marketing Management

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

This book is an introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters

Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. Fashion Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fiber to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management and sales management. The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs. Retail management makes shopping a pleasurable experience and ensures the customers leave the store with a smile. In simpler words, retail management helps customers shop without any difficulty. Retailing in any field tends to be an incredibly competitive process and customer-facing stores are perhaps one of the tougher forms of business to manage. There is a lot that can potentially emerge to trip up even the most experienced and diligent of retail business operators but with the right approach, there’s also a huge amount that can be achieved. Here are 5 focus points that might be helpful if you’re looking to improve the way you run your retail business and exceed your customer's expectations. Understand and Respond to What Your Customers Want Like a lot of tips, our first one here is rather more easily said than done but that, in a sense, is precisely the point. Retailers need to do whatever it takes to get to know their customers and to react to what they find out quickly. You might be able to tick over by offering the same products in the same way as a matter of routine but lasting success can generally only be built on flexibility and a willingness to change along with habits among your customers. Get to Know Your Competition Like every other business around, retailers do not exist in a vacuum and it is vital for all manner of reasons that company bosses are aware of what their rivals are offering. These days, retail competitors can come in many different forms, be it online or otherwise, and bosses should frequently take the time to get a sense of the experiences being offered elsewhere. Whether or not you decide to integrate certain ideas into your own operation, competitor research is essential because it lets you know exactly what you’re up against and that information can prove to be invaluable. Invest in Your People The members of a retailer’s workforce are the face of the business on a day-to-day basis and the way that they interact with customers is very important. Hiring the right people to join your team is a key starting point but the story can’t stop there and providing quality training should always be high on the agenda. This goes for staff on the shop floor, as well as supervisors and managers. Always Look to the Future The past may well have a lot to teach us as business bosses but for retailers it’s vital to focus firmly on the future. It’s important not to dwell too much on prior successes or failures and to remain as objective as possible as you assess different situations and dynamics. Every experience is a lesson but a good retail manager will not be obsessed with what has gone before but will be quick to understand where opportunities may lie for the future. Be Ready for Anything One of the great things about being involved in retailing is the sheer variety of the challenges it presents from week to week and year to year. For those in charge of retail companies or operations, there is a lot to be said for expecting the unexpected and being ready to react at all times. Ultimately, the aim should be to focus on solving one problem at a time and not wasting energy on figuring out who to blame when things don’t go quite according to plan.

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.