Selling Yoga
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Selling Yoga
Author | : Andrea R. Jain |
Publsiher | : Oxford University Press, USA |
Total Pages | : 265 |
Release | : 2015 |
Genre | : Health & Fitness |
ISBN | : 9780199390243 |
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Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.
My Body Is A Temple
Author | : Christina Sell |
Publsiher | : SCB Distributors |
Total Pages | : 200 |
Release | : 2011-12-13 |
Genre | : Health & Fitness |
ISBN | : 9781935387411 |
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With the freshness of a memoir, author and yoga teacher Christina Sell draws upon her first visit to an extraordinary temple in southern India to present basic principles of yoga. Beyond the ordinary aims of yoga as a means of stretching and strengthening, or even for being happier or more centered, My Body is a Temple is an instruction manual for dedicating oneself to a life of the spirit, in and through the vehicle of the human body. The body as a temple is a common metaphor within many spiritual traditions. In this book, Christina Sell delves into the “how” and “why” of this widely accepted comparison. My Body Is a Temple will encourage readers to listen to and honor the body; and to enter more fully into their everyday lives to see that each activity contains a Divine blueprint for success. It will help any yoga student to reclaim the raw materials and energy, always already present, to build his or her body as a temple-to provide refuge and sanctuary for themselves and inspiration for others. While the author’s tradition is that of Anusara Yoga, a strongly heart-centered approach, the book is written for any hatha yoga aspirant or practitioner. Her commitment is to traditional yogic practices and ideals, without being rigid. My Body Is a Temple is a vital and realistic treatment about the process of human change and transformation. Beyond Fitness ... Yoga is a Means of Self-Honoring and Spiritual Transformation This book will be well-used by both students and teachers of yoga. It should be included in all yoga and fitness centers and in popular library collections.
Peace Love Yoga
Author | : Andrea R. Jain |
Publsiher | : Oxford University Press, USA |
Total Pages | : 225 |
Release | : 2020 |
Genre | : Spirituality |
ISBN | : 9780190888626 |
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"In Peace Love Yoga, Jain analyses growing spiritual industries and their coherence with neoliberal capitalism. "Personal growth," "self-care," and "transformation" are just some of the generative tropes in the narrative of these industries. Jain illuminates the power dynamics underlying what she calls neoliberal spirituality, illustrating how spiritual commodities are rooted in concerns about deviancy, not only in the form of low productivity but also forms of social deviancy. Jain, however, does not just offer one more voice bemoaning the commodification of spirituality as a numbing device through which consumers ignore the problems of neoliberal capitalism or as the corruption or loss of "authentic" religious forms. Instead, she asks what we should make of subversive spiritual discourses that call on adherents to think beyond the individual and even out into the environment, claims to counter the problems of unbridled capitalism with charitable giving or "conscious capitalism," challenges to the imperialism behind the appropriation and commodification of products from yoga to mindfulness, calls for women's empowerment, and efforts to greenwash commodities, making them more environmentally "friendly" or "sustainable." Rather than a mode through which consumers ignore, escape, or are numbed to the problems of neoliberal capitalism, many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge those problems and, in fact, subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is contained"--
Hatha Yoga Illustrated
Author | : Martin Kirk,Brooke Boon,Daniel DiTuro |
Publsiher | : Human Kinetics |
Total Pages | : 391 |
Release | : 2005-10-20 |
Genre | : Health & Fitness |
ISBN | : 9781492582496 |
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Experience the physical benefits and body awareness from hatha yoga—the most popular form of yoga today. Hatha Yoga Illustrated presents nearly 650 full-color photos to visually demonstrate 77 standard poses from hatha yoga that apply to all major hatha styles including Iyengar, Astanga, Anusara, and Bikram. Individual poses are presented from start to finish, showing you how to achieve proper alignment and breathing to ensure challenging yet safe execution. The result is an increase in the effectiveness, both physically and mentally, you'll experience with each pose. Several pose variations based on your personal preference, ability, and fitness level are also included. Eleven sample yoga routines show how to assemble the poses into workouts that meet your specific time, difficulty, and intensity parameters. Colorful and comprehensive, Hatha Yoga Illustrated is organized for your ultimate convenience and use. Use it to guide your muscles, as well as your mind, and increase strength and stamina, reduce stress and anxiety, reduce blood pressure, and increase flexibility.
Original Yoga
Author | : Richard Rosen |
Publsiher | : Shambhala Publications |
Total Pages | : 302 |
Release | : 2012-05-01 |
Genre | : Health & Fitness |
ISBN | : 9780834827400 |
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Widely respected yoga teacher and author Richard Rosen draws on ancient yoga encyclopedias to explain how yoga was practiced before it became popular in the West. He compares the three main existing sources known to yoga scholars to describe how complex and rich the practice of yoga once was. It included systematic teachings on personal hygiene, good health, and good relationships, and other practices of yoga that went far beyond just the physical postures. Each section of the book offers a guided practice session of ancient poses and breathing techniques to enable readers to connect to the roots of their yoga and to offer a framework from which to understand the sequences they use in their regular sessions.
Yoga Body
Author | : Mark Singleton |
Publsiher | : Oxford University Press |
Total Pages | : 273 |
Release | : 2010-02-25 |
Genre | : Health & Fitness |
ISBN | : 9780195395341 |
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Most people assume that 'postural' yoga is an ancient Indian tradition. But in fact, as Singleton shows, this type of yoga is quite a recent development. Singleton presents a study of the origins of postural yoga, challenging many current notions about its nature and origins.
Yoga for Athletes
Author | : Dean Pohlman |
Publsiher | : Penguin |
Total Pages | : 526 |
Release | : 2021-12-14 |
Genre | : Health & Fitness |
ISBN | : 9780744053630 |
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For runners, weight lifters, Crossfitters, triathletes, cyclists, and any fitness enthusiast who loves an intense workout: learn exactly how yoga will benefit your performance. You've heard yoga can improve your fitness pursuits, but all you can find is vague information on starting a "beginner's vinyasa practice." And who really has the time for a 60 minute yoga class when all you want to do is lift weights? The good news is a yoga practice really can make you better at your sport; and specific tips, postures, and yoga workouts do exist to help you. This book is absolutely everything you need, and absolutely nothing you don't, to be a better athlete. Dean Pohlman, founder of Man Flow Yoga and author of DK's best-selling book Yoga Fitness for Men, is your no-nonsense guide for integrating yoga with your existing resistance and endurance training. He's a respected athlete, fitness enthusiast, and functional yoga expert who actually knows how to speak to your fitness discipline. In partnership with other professional athletes in your field, Yoga For Athletes has all of the credible and effective information you need. Choose your primary discipline: resistance training or endurance training (or both!). Then use the targeted assessment to identify your areas of opportunity. Armed with this knowledge, you'll be guided to select from a variety of 10-minute yoga workouts you can easily merge with existing fitness plans. Yoga for Athletes offers: • 30+ yoga workouts designed with the athlete's goals in mind. Most workouts require just 10 minutes of your time and are easily slid into your existing workout program. • 30+ yoga postures in this detailed step-by-step guide for improved mobility, strength, and balance. • Beat your pain points and perfect your fitness with a systematic evaluation of your training program. Discover how to fix muscle weaknesses, overtraining, common injuries, stiffness, and more. "Dean has taken what is essential to our bodies, brains, and minds, and created a model based on the principles of a yogic practice. You can drop this excellent book into whatever sport, practice, class, or activity you love, and it will make you better." -Dr. Kelly Starrett
Teaching Yoga
Author | : Mark Stephens |
Publsiher | : North Atlantic Books |
Total Pages | : 432 |
Release | : 2011-09-06 |
Genre | : Health & Fitness |
ISBN | : 9781583944721 |
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Teaching Yoga is an essential resource for new and experienced teachers as well as a guide for all yoga students interested in refining their skills and knowledge. Addressing 100% of the teacher training curriculum standards set by Yoga Alliance, the world's leading registry and accreditation source for yoga teachers and schools, Teaching Yoga is also ideal for use as a core textbook in yoga teacher training programs. Drawing on a wide spectrum of perspectives, and featuring more than 150 photographs and illustrations, the book covers fundamental topics of yoga philosophy and history, including a historical presentation of classical yoga literature: the Vedas, Upanishads, Bhagavad Gita, Yoga Sutras of Pataljali, and the main historical sources on tantra and early hatha yoga. Each of the eleven major styles of contemporary yoga is described, with a brief history of its development and the distinguishing elements of its teachings. Exploring traditional and modern aspects of anatomy and physiology, the book provides extensive support and tools for teaching 108 yoga poses (asanas), breathing techniques (pranayama), and meditation. Teaching Yoga offers practical advice for classroom setup, planning and sequencing classes, as well as the process involved in becoming a teacher and sustaining oneself in the profession. The book has over 200 bibliographic sources, a comprehensive index, and a useful appendix that lists associations, institutes, organizations, and professional resources for yoga teachers. From the Trade Paperback edition.