The Advertising Concept Book

The Advertising Concept Book
Author: Pete S. Barry
Publsiher: Unknown
Total Pages: 0
Release: 2012
Genre: Advertising
ISBN: 0500290318

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"Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking."--Dynamic Graphics + Create

The Advertising Concept Book

The Advertising Concept Book
Author: Pete Barry
Publsiher: Unknown
Total Pages: 276
Release: 2008
Genre: Advertising
ISBN: UOM:39076002811680

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An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

The Advertising Concept Book

The Advertising Concept Book
Author: Pete S. Barry
Publsiher: Unknown
Total Pages: 0
Release: 2016
Genre: Advertising
ISBN: OCLC:1391180769

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The Advertising Concept Book

The Advertising Concept Book
Author: Pete Barry
Publsiher: National Geographic Books
Total Pages: 0
Release: 2016-09-08
Genre: Business & Economics
ISBN: 9780500292679

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The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

Advertising Concept Book 3E Think Now Design Later Third

Advertising Concept Book 3E  Think Now  Design Later  Third
Author: Pete Barry
Publsiher: Thames & Hudson
Total Pages: 320
Release: 2016-08-10
Genre: Business & Economics
ISBN: 9780500773611

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The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising
Author: Ken Burtenshaw,Nik Mahon,Caroline Barfoot
Publsiher: A&C Black
Total Pages: 186
Release: 2011-08-31
Genre: Design
ISBN: 9782940411566

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The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

Advertising

Advertising
Author: George Felton
Publsiher: Unknown
Total Pages: 0
Release: 2006
Genre: Advertising
ISBN: 0393733769

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"How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. "Advertising: Concept and Copy" covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising."--Product description.

Advertising Concept and Copy Third Edition

Advertising  Concept and Copy  Third Edition
Author: George Felton
Publsiher: W. W. Norton & Company
Total Pages: 0
Release: 2013-08-05
Genre: Business & Economics
ISBN: 0393733866

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'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.