The Essential Persona Lifecycle Your Guide to Building and Using Personas

The Essential Persona Lifecycle  Your Guide to Building and Using Personas
Author: Tamara Adlin,John Pruitt
Publsiher: Morgan Kaufmann
Total Pages: 240
Release: 2010-03-20
Genre: Computers
ISBN: 0123814197

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

The Persona Lifecycle

The Persona Lifecycle
Author: John Pruitt,Tamara Adlin
Publsiher: Elsevier
Total Pages: 744
Release: 2010-08-04
Genre: Computers
ISBN: 0080455735

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The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Contextual Design

Contextual Design
Author: Karen Holtzblatt,Hugh Beyer
Publsiher: Morgan Kaufmann
Total Pages: 532
Release: 2016-11-16
Genre: Computers
ISBN: 9780128011362

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Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed little revision, but with the wide adoption of handheld devices, especially smartphones, the way technology is integrated into people’s lives has fundamentally changed. Contextual Design V2.0 introduces both the classic CD techniques and the new techniques needed to "design for life", fulfilling core human motives while supporting activities. This completely updated and revised edition is written in a clear, informal style without excessive jargon, and is the must-have book for any UX Design library. Users will find coverage of mobile devices and consumer and business products, all illustrated with new examples, case studies, and discussions on how to use CD with the agile development and other project requirements methods. Provides tactics on how to gather detailed data on how people live, work, and use products Helps develop a coherent picture of a whole user population Presents tactics on how to use the seven "Cool Concepts" to support core human motives and generate new product concepts guided by user data, ideation techniques, and principles key to producing a compelling user experience Explains how to structure the system and user interface to best support the user across place, time, and platform

Block Print Magic

Block Print Magic
Author: Emily Louise Howard
Publsiher: Rockport Publishers
Total Pages: 147
Release: 2019-02-12
Genre: Art
ISBN: 9781631596155

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Block Print Magic is an essential guide to the techniques of linoleum block printing, with step-by-step images and a gallery of finished works for inspiration and visual demonstration. Block Print Magic is the perfect reference for a wide range of printmaking enthusiasts. The easy-to-follow illustrated instruction takes printmakers through every step of the process, beginning with choosing and caring for tools and setting up a studio, through design essentials, carving techniques, and printing techniques. Those techniques include multi-block printing, reduction cuts, puzzle blocks, and rainbow-roll printing. Advanced carving techniques for creating textures, crosshatching, and three-dimensional shading will give more experienced printers the opportunity to expand and strengthen their expertise. Along with author Emily Howard's own work, the book's gallery includes interviews with and examples of work by five other contemporary artists as a means of clarifying how each technique can be used in different ways. Block Print Magic is a must-have addition to any printmaker's bookshelf.

Product Management Essentials

Product Management Essentials
Author: Aswin Pranam
Publsiher: Apress
Total Pages: 179
Release: 2017-12-12
Genre: Computers
ISBN: 9781484233030

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Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Internationalization Design and Global Development

Internationalization  Design and Global Development
Author: P.L.Patrick Rau
Publsiher: Springer Science & Business Media
Total Pages: 619
Release: 2011-06-24
Genre: Computers
ISBN: 9783642216596

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This volume constitutes the refereed proceedings of the 4th International Conference on Internationalization, Design and Global Development, IDGD 2011, held in Orlando, FL, USA, in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011. The 71 revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of internationalization, design and global development and address the following major topics: Cultural and cross-cultural design, culture and usability, design, emotion, trust and aesthetics, cultural issues in business and industry, culture, communication and society.

Building Your Own Electronics Lab

Building Your Own Electronics Lab
Author: Dale Wheat
Publsiher: Apress
Total Pages: 178
Release: 2012-09-25
Genre: Computers
ISBN: 9781430243878

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What should an electronics hackerspace look like? Is it in your bedroom, garage, a classroom, or even a suitcase? And where do you start? What parts are essential, and which are just nice to have? And how do you organize it all? Dale Wheat, the author of Arduino Internals, will show you how to build your own electronics lab complete with tools, parts, and power sources. You'll learn how to create a portable lab, a small lab to save space, and even a lab for small groups and classrooms. You'll learn which parts and tools are indispensable no matter what type projects you're working on: which soldering irons are best, which tools, cables, and testing equipment you'll need. You'll also learn about different chips, boards, sensors, power sources, and which ones you'll want to keep on hand. Finally, you'll learn how to assemble everything for the type of lab best suited to your needs. If you need to carry everything to your local makerspace, you can build the Portable Lab. If you plan to tinker at home or in the garage, there is the Corner Lab. If you're going to run your own local makerspace or you need to set up a lab to teach others, there is the Small-Group Lab. No matter what your gadgeteering needs may be, Building Your Own Electronics Lab will show you exactly how to put it all together so you have what you need to get started.

The Lean Product Playbook

The Lean Product Playbook
Author: Dan Olsen
Publsiher: John Wiley & Sons
Total Pages: 336
Release: 2015-05-21
Genre: Business & Economics
ISBN: 9781118961025

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The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.