The Last Mile

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

A gripping thriller from David Baldacci, The Last Mile is perfect for fans of Lee Child and James Patterson. Memories can be a real killer. Melvin Mars awaits his fate on Death Row. He was one of America's most promising football stars until, aged twenty, he was arrested and convicted for the murder of his parents just as he was due to begin a very lucrative contract with the NFL. When Amos Decker, newly appointed special agent with the FBI, hears the news that Melvin was saved in the final seconds before his execution because someone has confessed to the killings, he persuades his boss to allow him to carry out an investigation into the Mars murders. There are facts about the case which don't add up, and as the investigation deepens, Decker and his team uncover layer upon layer of lies and deception which are rooted at a time in American history which most would rather forget, but some seem keen to remember. There is someone out there with a lot to hide, and a secret that everyone is looking for. A race against time ensues because, when revealed, that information threatens to tear apart the corridors of power at the very highest level. The case proves to be life-changing for both Mars and Decker in ways that neither could ever have imagined. The Last Mile is the second in the Amos Decker series, following Memory Man. Continue the investigative thrillers with The Fix.

The New York Times bestselling author pairs a woman in search of her family's truth with a hard-hitting professional treasure hunter in this taut and thrilling new book. As an unknown assailant stalks them across the treacherous Superstition Mountains in Arizona, they race to follow their treasure map’s directions to a hidden trove of gold, but will they survive the danger long enough to reach their prize? “The plot’s heart-stopping twists will keep readers breathless until the final page.” —Publishers Weekly When Abigail Holland awakes to the sound of a nighttime intruder in her rambling Denver Victorian, she knows exactly what the black shrouded figure is after—the map she recently inherited from her grandfather. Whoever he is, the man who grapples with her, then escapes, is willing to kill for the location of a treasure King Farrell hunted for more than ten years. The Devil’s Gold has claimed hundreds of lives, and it was her grandfather’s obsession. With a killer pursuing her and her own family not to be trusted, Abby decides to take up the search herself. But she’ll need help to do it, and there’s no one better than renowned explorer and treasure hunter Gage Logan. Despite the instant chemistry between them, Gage is reluctant. Innocent people have been hurt on his watch before. But when Abby shows him a genuine gold ingot she found with the map, his curiosity is piqued. Before long they’re heading into the flash floods and brutal winds of the Superstition Mountains, straight into a passionate entanglement—and the dark heart of danger.

Barbara McQueen recalls life with her famous husband Steve McQueen. The book is a revised edition of her previous volume, Steve McQueen, The Last Mile with corrections and six additional chapters. It also includes a section on the Asbestos Disease Awareness Association, drawing attention to ways to prevent the disease that killed McQueen.

Viewed from a global scale, steady progress has been made in reducing extreme poverty—defined by the $1.25-a-day poverty line—over the past three decades. This success has sparked renewed enthusiasm about the possibility of eradicating extreme poverty within a generation. However, progress is expected to become more difficult, and slower, over time. This book will examine three central changes that need to be overcome in traveling the last mile: breaking cycles of conflict, supporting inclusive growth, and managing shocks and risks. By uncovering new evidence and identifying new ideas and solutions for spurring peace, jobs, and resilience in poor countries, The Last Mile in Ending Extreme Poverty will outline an agenda to inform poverty reduction strategies for governments, donors, charities, and foundations around the world. Contents Part I: Peace: Breaking the Cycle of Conflict External finance for state and peace building, Marcus Manuel and Alistair McKechnie, Overseas Development Institute Reforming international cooperation to improve the sustainability of peace, Bruce Jones, Brookings and New York University Bridging state and local communities through livelihood improvements, Ryutaro Murotani, JICA, and Yoichi Mine, JICA-RI and Doshisha University Postconflict trajectories and the potential for poverty reduction, Gary Milante, SIPRI Part II: Jobs: Supporting Inclusive Growth Structural change and Africa's poverty puzzle, John Page, Brookings Public goods for private jobs: lessons from the Pacific, Shane Evans, Michael Carnahan and Alice Steele, Department of Foreign Affairs and Trade, Government of Australia Strategies for inclusive development in agrarian Sub-Saharan countries, Akio Hosono, JICA-RI The role of agriculture in poverty reduction, John McArthur, Brookings, UN Foundation, and Fung Global Institute Part III: Resilience: Managing Shocks and Risks Environmental stress and conflict, Stephen Smith, George Washington University and Brookings Toward community resilience: The role of social capital after disasters, Go Shimada, JICA-RI Social protection and the end of extreme poverty, Raj Desai, Georgetown University and Brookings

During his lifetime, Steve McQueen embodied the rebel image. Rough around the edges, driven with a passion not found in ordinary men, he was at once a loner and a leader. When McQueen arrived in Hollywood, even the biggest names had to learn fast that McQueen s hard edge was no mere act, and before long then troubled street kid from Indianapolis was among the highest-paid movie stars in the world. The man many called crazy , who raced motorcycles and lived every day as if it were his last, was also deeply respected by his fellow artists. Edward G. Robinson, Paul Newman and Dustin Hoffman, among others, ranked him among the best actors in film history. Steve McQueen was an original and a natural. Steve McQueen: Portrait of an American Rebel chronicles the life and times of a man whose power both on- and off-camera is legendary. From the list of his female friends to the love of his life, actress Ali McGraw, McQueen seemed to have it all. Marshall Terrill relates vivid, first-hand acco

Denmark, Finland, Iceland, Norway and Sweden have led the way for modern family and gender policy. This report shows that improvements in gender equality have contributed considerably to their economic growth.

It is 1953 in a small Australian country town, a time of post-war prosperity and hope. The Holtens are wealthy, yet austere, graziers who have lived on the land for generations. The McBrides are a large and loving shearer's family who are new arrivals to the district. When the McBrides' eldest daughter falls in love with the Holtens' only son and heir, it seems impossible that they can have a future together. As conflict and tragedy confront them, it is only with great determination that their love can survive. The Last Mile Home is an unforgettable story of the power of enduring love.