The Mom Test

The Mom Test
Author: Rob Fitzpatrick
Publsiher: Robfitz Ltd
Total Pages: 130
Release: 2013-10-09
Genre: Business & Economics
ISBN: 9781492180746

Download The Mom Test Book in PDF, Epub and Kindle

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Write Useful Books A Modern Approach to Designing and Refining Recommendable Nonfiction

Write Useful Books  A Modern Approach to Designing and Refining Recommendable Nonfiction
Author: Rob Fitzpatrick
Publsiher: Unknown
Total Pages: 152
Release: 2021-06-16
Genre: Electronic Book
ISBN: 1919621601

Download Write Useful Books A Modern Approach to Designing and Refining Recommendable Nonfiction Book in PDF, Epub and Kindle

This guide contains everything I know about how to design, test, and refine nonfiction that is able to endure for years, get recommended, and grow on its own. Whether you're aiming for this guide can help you get there.

Talking to Humans

Talking to Humans
Author: Giff Constable
Publsiher: Unknown
Total Pages: 0
Release: 2014
Genre: Electronic Book
ISBN: 0990800903

Download Talking to Humans Book in PDF, Epub and Kindle

Finding the Mother Tree

Finding the Mother Tree
Author: Suzanne Simard
Publsiher: Penguin
Total Pages: 383
Release: 2021-05-04
Genre: Science
ISBN: 9780735237766

Download Finding the Mother Tree Book in PDF, Epub and Kindle

INSTANT NATIONAL BESTSELLER NEW YORK TIMES BESTSELLER *WINNER of the 2021 Banff Mountain Book Prize in Mountain Environment and Natural History* *WINNER of the National Outdoor Book Award for Natural History Literature* *SHORTLISTED for the 2022 BC and Yukon Hubert Evans Non-Fiction Book Prize* *SHORTLISTED for the 2022 BC and Yukon Bill Duthie Booksellers’ Choice Award* *SHORTLISTED for the 2021 Science Writers and Communicators of Canada Book Award* A world-leading expert shares her amazing story of discovering the communication that exists between trees, and shares her own story of family and grief. Suzanne Simard is a pioneer on the frontier of plant communication and intelligence; she’s been compared to Rachel Carson, hailed as a scientist who conveys complex, technical ideas in a way that is dazzling and profound. Her work has influenced filmmakers (the Tree of Souls in James Cameron’s Avatar), and her TED talks have been viewed by more than 10 million people worldwide. Now, in her first book, Simard brings us into her world, the intimate world of the trees, in which she brilliantly illuminates the fascinating and vital truths—that trees are not simply the source of timber or pulp but are a complicated, interdependent circle of life; that forests are social, cooperative creatures connected through underground networks by which trees communicate their vitality and vulnerabilities with communal lives not that different from our own. Simard describes up close—in revealing and accessible ways—how trees, living side by side for hundreds of years, have evolved; how they perceive one another, learn and adapt their behaviors, recognize neighbors, and remember the past; how they have agency about their future; how they elicit warnings and mount defenses, compete and cooperate with one another with sophistication: characteristics previously ascribed to human intelligence, traits that are the essence of civil societies. And, at the center of it all, the Mother Trees: the mysterious, powerful forces that connect and sustain the others that surround them.Simard, born and raised in the rain forests of British Columbia, spent her days as a child cataloging the trees from the forest; she came to love and respect them and embarked on a journey of discovery and struggle. Her powerful story is one of love and loss, of observation and change, of risk and reward. And it is a testament to how deeply human scientific inquiry exists beyond data and technology: it’s about understanding who we are and our place in the world. In her book, as in her groundbreaking research, Simard proves the true connectedness of the Mother Tree to the forest, nurturing it in the profound ways that families and humansocieties nurture one another, and how these inseparable bonds enable all our survival.

And Now We Have Everything

And Now We Have Everything
Author: Meaghan O'Connell
Publsiher: Little, Brown
Total Pages: 240
Release: 2018-04-10
Genre: Biography & Autobiography
ISBN: 9780316393836

Download And Now We Have Everything Book in PDF, Epub and Kindle

Selected as One of the Best Books of the Year by: National Public Radio, Esquire, Bustle, Refinery29, Thrillist, Electric Literature, Powell's, Autostraddle, BookRiot, Women.com "Smart, funny, and true in all the best ways, this book made me ache with recognition." -- Cheryl Strayed A raw, funny, and fiercely honest account of becoming a mother before feeling like a grown up. When Meaghan O'Connell got accidentally pregnant in her twenties and decided to keep the baby, she realized that the book she needed -- a brutally honest, agenda-free reckoning with the emotional and existential impact of motherhood -- didn't exist. So she decided to write it herself. And Now We Have Everything is O'Connell's exploration of the cataclysmic, impossible-to-prepare-for experience of becoming a mother. With her dark humor and hair-trigger B.S. detector, O'Connell addresses the pervasive imposter syndrome that comes with unplanned pregnancy, the fantasies of a "natural" birth experience that erode maternal self-esteem, post-partum body and sex issues, and the fascinating strangeness of stepping into a new, not-yet-comfortable identity. Channeling fears and anxieties that are still taboo and often unspoken, And Now We Have Everything is an unflinchingly frank, funny, and visceral motherhood story for our times, about having a baby and staying, for better or worse, exactly yourself.

You Should Test That

You Should Test That
Author: Chris Goward
Publsiher: John Wiley & Sons
Total Pages: 368
Release: 2012-12-21
Genre: Business & Economics
ISBN: 9781118463833

Download You Should Test That Book in PDF, Epub and Kindle

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designedto turn visitors into customers. Carefully developed testingprocedures are necessary to help you fine-tune images, headlines,navigation, colors, buttons, and every other element, creating awebsite that encourages visitors to take the action you seek. Thisbook guides you through creating an optimization strategy thatsupports your business goals, using appropriate analytics tools,generating quality testing ideas, running online experiments, andmaking the adjustments that work. Conversion optimization is part science and part art; thisguide provides step-by-step guidance to help you optimize yourwebsite for maximum conversion rates Explains how to analyze data, prioritize experimentopportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how toanalyze the results Features hands-on exercises, case studies, and a full-colorinsert reinforcing key tactics Author has used these techniques to assist Fortune 500clients You Should Test That explains both the "why" and the"how" of conversion optimization, helping you maximize the value ofyour website.

The Workshop Survival Guide

The Workshop Survival Guide
Author: Rob Fitzpatrick,Devin Hunt
Publsiher: Unknown
Total Pages: 219
Release: 2019-06-05
Genre: Business communication
ISBN: 1071344374

Download The Workshop Survival Guide Book in PDF, Epub and Kindle

Need to run a workshop? Your attendees are trusting you with their time and attention. What are you giving them in return? Most workshops don't work. They fail to deliver real results and they fail to keep the audience energetic and engaged. They're stressful to run and painful to attend. Designing and running a brilliant workshop is easier than you think. It's not about flashy showmanship or natural charisma. Instead, it's about following a set of clear, simple rules for structuring and arranging the day. Discover and use key design principles such as: Naturally refresh and maintain the audience's attention and energy by alternating the "teaching format" (e.g. lecture, small group discussion, hands-on practice) every 20 minutes and making strategic use of good breaks Dramatically improve your educational impact by choosing an exercise which is properly matched to the type of knowledge/skill/wisdom currently being taught Save dozens of hours by beginning your design process with a simple "skeleton" of Learning Outcomes and timings rather than jumping straight into slides and materials Finish on time, every time, by intentionally designing flexible "schedule springs" into your session, allowing you to seamlessly adjust to delays and bad luck, and to ensure that everyone learns what they came for without running late The first half of the book covers everything you'll need to know about designing and refining the session itself. With a good design in hand, teaching a brilliant workshop goes from arduous to nearly automatic. The second half of the book shifts from ahead-of-time design to day-of facilitation. Learn the essential facilitation needed to solve unexpected problems and run a smooth, stress-free workshop: Reliable tools and tactics for crowd control, recovering attention, and shifting between tasks (without feeling like you're fighting against your audience) Clear guidance for picking the best room setup, and also improving a "bad" room to make the most of it Spotting and problem-solving the six major types of "difficult" attentees who are being either accidentally or intentionally disruptive (including the most common issue of bringing a hostile expert onto your side) Checklists and reminders of what to bring, what to do, and when to do it, in order to ensure that nothing gets forgotten, overlooked, or lost At no point in the book will we ask you to "put on a big smile" or "project confidence". That's fluffy BS which doesn't work. Instead, we'll give you clear, concrete tools for managing a crowd and seamlessly guiding everyone to an effective outcome. Why we're the right authors to help you succeed Over the last 15 years, we've designed and run a huge number of successful workshops (and a few major flops) covering every type of audience: executives, undergrads, MBAs, disadvantaged youths, busy professionals, and more. We've designed everything from 20-minute teasers to 3-month intensives, in locations ranging from Costa Rica and Qatar to London and Berlin. We've taught for companies like HP and Deloitte and for universities like Oxford and NYU. We've built workshops for every price point, from free upskilling (paid for by the state or employer) through to $4000-per-seat premium events. We've taught casual sessions, with beer in hand and flip-flop on foot, through to formal, posh affairs with glitzy venues and high-end catering. In every case, no matter where it was located or who it was for, the process outlined in these pages worked. Perhaps most importantly, we can teach you how to do this. We've trained up teachers from scratch who are now billing upwards of $5000 per day and getting invited back to teach again and again. This stuff isn't complicated. You can learn it!

I m Glad My Mom Died

I m Glad My Mom Died
Author: Jennette McCurdy
Publsiher: Simon and Schuster
Total Pages: 320
Release: 2022-08-09
Genre: Biography & Autobiography
ISBN: 9781982185848

Download I m Glad My Mom Died Book in PDF, Epub and Kindle

* #1 NEW YORK TIMES BESTSELLER * #1 INTERNATIONAL BESTSELLER * MORE THAN 2 MILLION COPIES SOLD! A heartbreaking and hilarious memoir by iCarly and Sam & Cat star Jennette McCurdy about her struggles as a former child actor—including eating disorders, addiction, and a complicated relationship with her overbearing mother—and how she retook control of her life. Jennette McCurdy was six years old when she had her first acting audition. Her mother’s dream was for her only daughter to become a star, and Jennette would do anything to make her mother happy. So she went along with what Mom called “calorie restriction,” eating little and weighing herself five times a day. She endured extensive at-home makeovers while Mom chided, “Your eyelashes are invisible, okay? You think Dakota Fanning doesn’t tint hers?” She was even showered by Mom until age sixteen while sharing her diaries, email, and all her income. In I’m Glad My Mom Died, Jennette recounts all this in unflinching detail—just as she chronicles what happens when the dream finally comes true. Cast in a new Nickelodeon series called iCarly, she is thrust into fame. Though Mom is ecstatic, emailing fan club moderators and getting on a first-name basis with the paparazzi (“Hi Gale!”), Jennette is riddled with anxiety, shame, and self-loathing, which manifest into eating disorders, addiction, and a series of unhealthy relationships. These issues only get worse when, soon after taking the lead in the iCarly spinoff Sam & Cat alongside Ariana Grande, her mother dies of cancer. Finally, after discovering therapy and quitting acting, Jennette embarks on recovery and decides for the first time in her life what she really wants. Told with refreshing candor and dark humor, I’m Glad My Mom Died is an inspiring story of resilience, independence, and the joy of shampooing your own hair.