The Second Machine Age

A pair of technology experts describe how humans will have to keep pace with machines in order to become prosperous in the future and identify strategies and policies for business and individuals to use to combine digital processing power with human ingenuity.

A pair of technology experts describe how humans will have to keep pace with machines in order to become prosperous in the future and identify strategies and policies for business and individuals to use to combine digital processing power with human ingenuity.

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Examines how information technologies are affecting jobs, skills, wages, and the economy.

From the coauthor of the New York Times bestseller The Second Machine Age, a paradigm-shifting argument “full of fascinating information and provocative insights” (Publishers Weekly, starred review)—demonstrating that we are increasing prosperity while using fewer natural resources. Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, polluting the air and water, and endlessly using up resources. Since the first Earth Day in 1970, the focus has been on radically changing course: reducing our consumption, tightening our belts, and learning to share and reuse. Is that argument correct? Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we should do the opposite of what a decade of conventional wisdom suggests. Rather than reduce and conserve, we should rely on the cost-consciousness built into capitalism and the streamlining miracles of technology to create a more efficient world. America—a large, high-tech country that accounts for about 25% of the global economy—is now generally using less of most resources year after year, even as its economy and population continue to grow. What’s more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways. What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven’t been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory and “deeply engaging” (Booklist) account of how we’ve stumbled into an unexpectedly better balance with nature—one that holds out the promise of more abundant and greener centuries ahead.

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

A major figure throws down the gauntlet before his colleagues. Pawley, a European architectural critic and correspondent, points out the facts of postmodern built environments--pollution, resource depletion, urban paralysis, a global information network--and accuses architects of leaving the field to commercial interests. A sequel to Reyner Banheim's Theory and design in the first machine age (1960). Annotation copyrighted by Book News, Inc., Portland, OR

Do we need to be free to be innovative, prosperous, or even happy? The lessons of the last five centuries were unequivocal--without freedom, there could be no prosperity or happiness. However, does this still hold true in the Information Age? Modern technologies are disrupting our societies, altering every facet of our lives, from the nature of work and what we intrinsically value, to how we are informed, entertained, and educated--it promises to be a far deeper disruption than Industrial Revolutions. Humanity is at a major turning point, and how we respond to the merger of technology and financialization will decide our future. Will it be capitalism or communism, feudalism or despotism? By learning from the past and projecting into the future, global market strategist Viktor Shvets explores the weakening nexus between freedom and prosperity and what that means for the future of humanity. From the birth of our modern world, pivotal events in human history have led to the collapse of non-Western civilizations--Mongol warriors sweeping across Eurasian steppes; the Black Death and a re-awakening of human spirit; Zheng He's voyages and the collapse of Novgorod republic; and finally, the ban on printing in Arabic. What can we learn from these events to better prepare ourselves for the future? As we hurtle toward that uncertain future, we must decide whether our cherished individual freedoms are still necessary for success and prosperity, or if in adapting to new technologies, non-Western civilizations are now better positioned for this new world, creating illiberal orders that might no longer suffer from stagnation of ideas. For the first time in at least five centuries, we have an opportunity and tools to build a different society and economy. Will we embrace the challenge?