The Story Of Matches And The Match Industry Of India

Includes sections, "Who's who in Japan," "Business directory," etc.

The studies on economic history of modern India had a very late beginning. During the early stage of historiography, a few historians recognized the connection between political and economic history remained a chapter on economic conditions only. Causes and effects of economy were never and analyzed. This book attempts to fill that gap. Examining the characteristic of a colonial economy, the book discusses the process of colonizing Indian economy, with speared focus on monopolistic trade tactics, banning of Indian products in Britain, transformation of trade after industrial revolution and entry of foreign enterprises in India. It also extend an elaborate discussion on land settlement, revenue policies, commercialization of agriculture, decline of handicrafts, state of irrigation, development of transport and communication and currency. Finally, it evaluates economic impact of British rule and addresses the issue of economic drain from India.

Asia and the New International Economic Order discusses issues concerning the establishment of the New International Economic Oder (NIEO) in Asia. The book addresses several themes concerning NIEO in Asia, such as trade, industrialization, food, raw materials, natural resources, regional integration, and socio-cultural issues. The text is comprised of 11 chapters; each tackles a specific region in Asia. The first chapter covers the socio-cultural imperatives. Chapters 2 and 3 discuss Japan’s and South Korea’s relationship with the NIEO, respectively. Chapters 4 and 5 cover China and the NIEO, while Chapters 6 and 7 tackle India and the NIEO. Chapter 8 talks about the natural resources and raw materials in Southeast Asia. Chapter 9 discusses the economic development of the members of the Association of Southeast Asian Nations (ASEAN), while Chapter 10 covers the NIEO-Indonesian relations. The last chapter deals with Australia and the NIEO. This book will be of great use to individuals who are interested in the activities of the NIEO in Asia.

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

This book provides a comprehensive overview of the Indian economy, covering topics from economic history to contemporary issues. It is often recommended for various competitive exams and academic studies.