Type And Image

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design- sings, symbols, words, pictures, and supporting forms-are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.

One of the most comprehensive surveys of type ever published, TYPE IMAGE showcases contemporary works that challenge the type/image divide. Letters, words and phrases in TYPE IMAGE are playfully crafted into landscapes, portraits, objects, or textures and patterns. Attention is paid to punctuation, pictorial typefaces and designers' takes on the contemporary mainstream use of emoticons. The accompanying text illuminates the history and relevancy of images composed from type.

After a slow and somewhat tentative beginning, machine vision systems are now finding widespread use in industry. So far, there have been four clearly discernible phases in their development, based upon the types of images processed and how that processing is performed: (1) Binary (two level) images, processing in software (2) Grey-scale images, processing in software (3) Binary or grey-scale images processed in fast, special-purpose hardware (4) Coloured/multi-spectral images Third-generation vision systems are now commonplace, although a large number of binary and software-based grey-scale processing systems are still being sold. At the moment, colour image processing is commercially much less significant than the other three and this situation may well remain for some time, since many industrial artifacts are nearly monochrome and the use of colour increases the cost of the equipment significantly. A great deal of colour image processing is a straightforward extension of standard grey-scale methods. Industrial applications of machine vision systems can also be sub divided, this time into two main areas, which have largely retained distinct identities: (i) Automated Visual Inspection (A VI) (ii) Robot Vision (RV) This book is about a fifth generation of industrial vision systems, in which this distinction, based on applications, is blurred and the processing is marked by being much smarter (i. e. more "intelligent") than in the other four generations.

The process of integrating multiple senses and media into computer systems accelerated recently. This has broaden the applications of multimedia from the traditional areas of information organization, presentation and learning, to the new fields of simulation and virtual reality. Applications that have benefited from the introduction of multimedia include: training, demonstration of products for sales or inventory, education, computer-aided design and engineering, medicine, weather, and entertainment.This volume is devoted to the discussion of effective modeling of multimedia information and systems for a wide range of applications. It is perhaps the only book that devotes entirely to this important but much neglected topic.

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.

Thanks to recent advances in sensors, communication and satellite technology, data storage, processing and networking capabilities, satellite image acquisition and mining are now on the rise. In turn, satellite images play a vital role in providing essential geographical information. Highly accurate automatic classification and decision support systems can facilitate the efforts of data analysts, reduce human error, and allow the rapid and rigorous analysis of land use and land cover information. Integrating Machine Learning (ML) technology with the human visual psychometric can help meet geologists’ demands for more efficient and higher-quality classification in real time. This book introduces readers to key concepts, methods and models for satellite image analysis; highlights state-of-the-art classification and clustering techniques; discusses recent developments and remaining challenges; and addresses various applications, making it a valuable asset for engineers, data analysts and researchers in the fields of geographic information systems and remote sensing engineering.