Ultimate Harley Davidson

Celebrate more than a century of Harley-Davidson history with this definitive e-guide. Ultimate Harley-Davidson tells the story of the world's greatest motorcycle marque - from its origins in a backyard shed to the international company it is today. Gloriously illustrated gallery spreads showcase more than 70 of the best Harleys ever built, highlighting and exploring their defining features. Spectacular close-ups of key engines explain how the classic Harleys ran, while an updated catalogue of every production model provides technical data and key specs for each bike - including racing models, special one-offs, and limited-edition production runs. From the early bikes and their key innovations to the v-rods and sports bikes of recent years, it is the complete guide for lovers of this American classic. Whether you're an easy rider or born to be wild, there is only one Harley-Davidson, and this is the book for you.

the complete history and evolution of Harley-Davidson, from its humble beginnings to its role as a cultural icon.

The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.

Celebrate over 100 years of the legendary Harley-Davidson Motorcycles. The definitive motorcycle guide explores the legacy of this iconic brand, from its origins in a backyard shed to the enormous international brand it is today. From sports bikes, v-rods and choppers, bikers can explore the best Harley Davidson bikes. Explore motorcycle history with this Harley Davidson book. Inside you’ll discover: • A tribute to the world’s most incredible motorcycle company, written by a specialist Harley Davidson expert and lifelong fan — Hugo Wilson. • Catalogs over 70 of the most coveted Harleys ever created, including racing models, special one-offs, limited-editions and the latest models — including the Pan-America 1250. • An updated catalog that includes technical data and key design innovations for each bike. For more than 100 years, Harley-Davidson has shaped the motorcycle world and been synonymous with the pursuit of adventure and a rebellious spirit. This motorcycle guide explores over 70 of the best Harleys ever built. Double-page gallery spreads showcase more than 70 of the best Harleys ever made, highlighting and exploring their defining features. Fans of these iconic motorcycles can browse through an updated catalog of every production model. Explore technical data and key specs for each motorcycle, including racing models, unique one-offs and limited-edition production runs. This visual guide also includes close-up images of key Harley-Davidson engines to see how the bikes worked.

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.

This comprehensive history of the Harley takes a close look at the world's most famous motorcycle manufacturer, from its humble beginnings in a garden shed in 1903 to the surging popularity of today. More than 250 color and black-and-white photographs of Hogs, Shovels, Panheads, and Softails provide a visual documentary of the bike's transformation over the years, while an absorbing text by motorcycle journalist and Harley enthusiast, Tod Rafferty, follows the fortunes of this fabled marque as it approaches its centenary.

An illustrated history of the Harley-Davidson motorcycle. Includes a catalog of every production model manufactured from 1903 through the year 2021.