1000 CEOs

1000 CEOs
Author: DK
Publsiher: Penguin
Total Pages: 986
Release: 2009-08-17
Genre: Business & Economics
ISBN: 9780756661243

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From humble beginnings to the stratospheric heights of corporate leadership, and all the progress and pitfalls on the way, learn how to succeed from one thousand of the world's most successful chief executives. For anyone interested in developing their business leadership skills, particularly those in middle management looking to advance in their career, 1000 CEOs is packed with colorful and instructive career anecdotes and advice from business leaders around the globe.

1000 CEOs

1000 CEOs
Author: Marjan Bolmeijer
Publsiher: Dorling Kindersley Ltd
Total Pages: 515
Release: 2009-08-03
Genre: Biography & Autobiography
ISBN: 9781405334679

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From moguls to maverick CEOs, learn their secrets, share their success From safe hands to young turks, risk takers to innovators � get the instant profiles of 1,000 of the world�s best CEOs. Definitive biographies deliver all the essential information on each CEO�s career, their highs, lows, management style, vision and distilled wisdom, providing vital lessons that will give YOU the competitive advantage. Pick up tips from the icons of business, from Bill Gates to Lou Gernster. Draw on the experiences of big partnerships and family dynasties and find out how the likes of Steve Jobs make innovation essential. Plus, discover things you can do NOW � from motivation to how to handle a crisis. Incisive, insightful and inspiring, this is your chance to meet and learn from the CEO�s leading the business world.

1000 CEOs

1000 CEOs
Author: DK
Publsiher: Dorling Kindersley Ltd
Total Pages: 515
Release: 2009-08-03
Genre: Business & Economics
ISBN: 9781405352727

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From moguls to maverick CEOs, learn their secrets, share their success From safe hands to young turks, risk takers to innovators - get the instant profiles of 1,000 of the world's best CEOs. Definitive biographies deliver all the essential information on each CEO's career, their highs, lows, management style, vision and distilled wisdom, providing vital lessons that will give YOU the competitive advantage. Pick up tips from the icons of business, from Bill Gates to Lou Gernster. Draw on the experiences of big partnerships and family dynasties and find out how the likes of Steve Jobs make innovation essential. Plus, discover things you can do NOW - from motivation to how to handle a crisis. Incisive, insightful and inspiring, this is your chance to meet and learn from the CEO's leading the business world.

CEO

CEO
Author: John Decker
Publsiher: Bloomsbury Publishing USA
Total Pages: 289
Release: 2016-01-25
Genre: Business & Economics
ISBN: 9781440840173

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How does a good CEO deliver value? An ideal resource for all aspiring executives, this book provides a comprehensive portrait of the CEO's role and a clearly defined roadmap for acquiring the skill set of a successful CEO. There is a critical and growing need for effective and enlightened leadership in the private sector. The corporate world needs CEOs who can build companies, exceed customer expectations, address the needs of the world's growing population, and deliver superior value to investors. CEOs must balance on an incredibly difficult and challenging tightrope and apply a daunting range of skills and experience at the highest levels to do so. Over one third of all new CEOs are out within three years and many companies don't achieve their full potential due to lack of leadership talent. CEO: Mastering the Corporate Pyramid shines a spotlight on what CEOs actually do, identifies the skills necessary to do the job, and explains how to develop these skills for anyone aspiring to the executive suite as well as those considering starting or buying a business. It supplies a unique and powerful roadmap for career success and increases the chances for an aspiring CEO to make it to the top and survive and thrive in the position.

Quick and Nimble

Quick and Nimble
Author: Adam Bryant
Publsiher: Times Books
Total Pages: 286
Release: 2014-01-07
Genre: Business & Economics
ISBN: 9780805097023

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More than two hundred CEOs reveal their candid insights on how to build and foster a corporate culture that encourages innovation and drives results In Quick and Nimble, Adam Bryant draws on interviews with more than two hundred CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up workplace, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom. These men and women—whose ranks include Jeff Weiner of LinkedIn, Tony Hsieh of Zappos, Angie Hicks of Angie's List, Steve Case of Revolution (and formerly AOL), and Amy Gutmann of the University of Pennsylvania—offer useful insights and strategies for creating a corporate culture of innovation and building a high-performing organization that unleashes the passion and energy of its employees. As the world shifts to more of a knowledge economy, the winners will be companies that can attract and retain the best and brightest employees by creating an environment where they can grow, contribute, and feel rewarded. Through the wisdom of these leading chief executives, Quick and Nimble offers a keen understanding of leadership, recruiting, and the forces that shape corporate culture and a clear road map to bring success and energy to any organization.

Authentic Marketing

Authentic Marketing
Author: Larry Weber
Publsiher: John Wiley & Sons
Total Pages: 141
Release: 2019-01-04
Genre: Business & Economics
ISBN: 9781119513773

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Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose. When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand. This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet. Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together Learn the key steps to find your moral purpose Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.

CEO Branding

CEO Branding
Author: Marc Fetscherin
Publsiher: Routledge
Total Pages: 360
Release: 2015-06-19
Genre: Business & Economics
ISBN: 9781317746621

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CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org

Women and Men in U S Corporate Leadership

Women and Men in U S  Corporate Leadership
Author: Paulette R. Gerkovich,Catalyst, Inc
Publsiher: Catalyst
Total Pages: 47
Release: 2004
Genre: Business & Economics
ISBN: 9780895842473

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This Study Examined The Attitudes And Experiences Of Executive Women Working In Fortune 1000 Companies And Compared Them To The Perceptions Of Fortune 1000 CEDs.