1930s Fashion

This book details a significant and largely untold history of the demand for cheap, fashionable clothing for young working-class women. This is an interdisciplinary fashion and business history analysis that investigates the design, manufacture, retailing and consumption of fashion for and by young working-class women in 1930s Britain. It concentrates on new mass developments in the design and manufacture of lightweight day dresses styled for younger women, and on their retailing in the second-hand trade and seconds dealing, street markets, new multiple stores, department stores, independent dress shops and home dressmaking. The book also discusses the specific impact of this new product within the emerging mass manufactured goods mail order catalogue industry in England. These outlets all offered venues of consumption to the young, employed, modern working-class woman, and are analysed in the context of old and new businesses practices. The actuality of the garments worn by these young women is paramount to this research and will be at the forefront of all findings and outcomes.

From the turbulence of the 1930s emerged the Golden Age of Glamour. Framed by two world-changing events – the economic crash of 1929 and the outbreak of the Second World War – the 1930s saw new looks emerge and thrive, despite economic and social uncertainty. This was the decade of the bias cut, the statement shoulder, the puff sleeve, the tea dress, the fur shrug and the floor-length evening gown. It was also the era that saw Hollywood challenge Paris's fashion crown and its stars become fashion icons, signalling a new grown-up direction in womenswear design. Packed with over 500 original photographs, illustrations and sketches from the decade, this is an essential guide for any fashion historian, student or vintage enthusiast. These classic images have been selected from popular fashion publications of the day, mail-order catalogues and Hollywood studio press shots, including material from Chic Parisien, Harper's Bazaar, Sears, La Femme Chic and film studios Metro-Goldwyn-Mayer and Paramount. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

From the turbulence of the 1930s emerged the Golden Age of Glamour. Framed by two world-changing events – the economic crash of 1929 and the outbreak of the Second World War – the 1930s saw new looks emerge and thrive, despite economic and social uncertainty. This was the decade of the bias cut, the statement shoulder, the puff sleeve, the tea dress, the fur shrug and the floor-length evening gown. It was also the era that saw Hollywood challenge Paris's fashion crown and its stars become fashion icons, signalling a new grown-up direction in womenswear design. Packed with over 500 original photographs, illustrations and sketches from the decade, this is an essential guide for any fashion historian, student or vintage enthusiast. These classic images have been selected from popular fashion publications of the day, mail-order catalogues and Hollywood studio press shots, including material from Chic Parisien, Harper's Bazaar, Sears, La Femme Chic and film studios Metro-Goldwyn-Mayer and Paramount. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian, Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

From the elegant bias-cut gown to the light and liberating day dress, this book looks at and celebrates the historic silhouettes, fabric cuts and contextual history of 1930s clothing. Equipped with instructions, patterns and enchanting photos, it explores the history of 1930s fashion, and explains how to make a range of versatile thirties inspired garments. It takes ten examples of 1930s garments, ranging from a lingerie set to a heavy coat, to create a capsule collection. The patterns are taken from original 1930s garments, with each piece being carefully measured and the patterns scaled down accordingly. Step-by-step instructions for making each garment are complemented by close up photographs of historic details and decoration. A beautiful and practical book, it will inspire designers, dressmakers and lovers of vintage fashion who want to express themselves through timeless and elegant style. Explores the history and context of 1930s clothing styles, cuts and designers, to give a full understanding of how fabric was manipulated to create figure-hugging silhouettes. Superbly illustrated with 443 colour images and 29 patterns taken from original 1930s garments.

"Discusses the fashions of the 1930s, including women's and men's clothing and hairstyles, accessories, trends and fads, and world events that influenced the fashion"--Provided by publisher

Looks at the different modes of dress in America in the mid twentieth century, from every day clothes to high fashion.

"Discusses the fashions of the 1920s, including clothing and hairstyles, trends and fads, designers, and world events that influenced the fashion"--Provided by publisher

Viewing Hollywood glamour through debates about fashion, identity, and social status, she discusses such films as What Price Hollywood?, The Bride Wore Red, and The Bitter Tea of General yen; big-budget, style-driven vehicles as Fashions of 1934 and Vogues of 1938; musicals; costume dramas; and Technicolor extravaganzas."--BOOK JACKET.