A Century Of Olympic Posters

As snapshots through time, Olympic posters provide a fascinating record of the world. This collection of images offers an intensely visual representation of the modern Games, and shows the evolution of the Olympic Games poster as well.

Designing the Olympics claims that the Olympic Games provide opportunities to reflect on the relationship between design, national identity, and citizenship. The "Olympic design milieu" fans out from the construction of the Olympic city and the creation of emblems, mascots, and ceremonies, to the consumption, interpretation, and appropriation of Olympic artifacts from their conception to their afterlife. Besides products that try to achieve consensus and induce civic pride, the "Olympic design milieu" also includes processes that oppose the Olympics and their enforcement. The book examines the graphic design program for Tokyo 1964, architecture and urban plans for Athens 2004, brand design for London 2012, and practices of subversive appropriation and sociotechnical action in counter-Olympic movements since the 1960s. It explores how the Olympics shape the physical, legal and emotional contours of a host nation and its position in the world; how the Games are contested by a broader social spectrum within and beyond the nation; and how, throughout these encounters, design plays a crucial role. Recognizing the presence of multiple actors, the book investigates the potential of design in promoting equitable political participation in the Olympic context.

The best of Japanese graphic poster design, from the 1964 Tokyo Olympics to the Issey Miyake logo This book brings together the best of Japanese graphic poster design--from the 1964 Tokyo Olympics to the creation of the Issey Miyake logo, and from the Osaka Expo to the official poster for the Pan-Pacific Design Congress. Japanese contemporary posters are considered to have started in the mid-'50s, after World War II and following a period of depression, post-militarism and post-autarchy. This new expressive mode was fueled by stimuli from abroad, but it was also a chance to reinterpret traditional themes and colors, bringing them into modernity in refreshing and fruitful ways. In the maze of expressive forms that flourished in Japan during the postwar period, graphic design stands out as a precious tool for following the thread of national creativity and the intense permanence of traditional aesthetic sensibility through these new forms. Over half a century after the inception of graphics and with the coming Olympic Games taking place in 2021, this volume takes a wide view of the trends and aesthetic shifts that can be traced in the development of graphic design in Japan. Contemporary Japanese Graphic Designersincludes 85 graphic designers and 756 posters. It is the most complete volume on the subject in any language.

This book focuses on the processes of documenting the Beijing Olympics – ranging from the visual (television and film) to radio and the written word – and the meanings generated by such representations. What were the ‘key’ stories and how were they chosen? What was dramatised? Who were the heroes? Which ‘clashes’ were highlighted and how? What sorts of stories did the notion of ‘human interest’ generate? Did politics take a backseat or was the topic highlighted repeatedly? Thus, the focus was not on the success or failure of this event, but on the ways in which the Olympics Games, as international and historic events, are memorialised by observers. The key question that this book addresses is: How far would the Olympic coverage fall into the patterns of representation that have come to dominate Olympic reporting and what would China, as a discursive subject, bring to these patterns? This book was previously published as a special issue of Sport in Society.

"The graphic art of the posters advertising this burgeoning sport have become collectors' items. [This] is a beautiful collection of the finest examples of poster art. Organized by country and resort, it uses posters from the Beekley Collection - the largest private collection of ski art in the world - to reflect the changing trends in skiing fashion and technique, and investigates the most popular resorts, their establishment, and their development"--Publisher's description.

Modern sport cannot be understood without ancient sport. Sport saturates contemporary society and the global reach of sport and its intense popularity characterizes the modern world. But, at the same time, sport is one of the most ancient human pursuits. In the globalized sport of today, the type of athletic performance and the ideology of sport and its apparent origins are mostly derived from the model of one pre-modern civilization: Graeco-Roman antiquity. Juxtaposing ancient writers with recent ones, including the modern Olympic founder Pierre de Coubertin and physical fitness impresario Bernarr Macfadden, and by examining the representation of sport in Olympic films, Miller demonstrates the ancient heritage of contemporary sport, and the creative ways in which ancient sport has been adapted, appropriated, mishandled and reimagined. Sport today contains a surprising contradiction: its explicit modernity (from its technological sophistication and integration into capitalist markets to its institutionalization and celebrity culture) and its supposed antiquity (from the mythology of the Olympics to the ancient roots of sporting civic and national pride, and the emotional and near religious fervour of sports fans). This book intervenes in one of the most important of the receptions of classical antiquity by examining how sports personalities, agencies, institutions and movements have consciously connected themselves to the Graeco-Roman past, even as they continue to insist on their own centrality in the modern world.