A Guide To Implmntng Siebelcrm

Salient Features:· Explanation of the concept and frameworks of CRM systems· Comprehensive discussion on the main components of Siebel application modules, operating environment and tools· Coverage of the entire project cycle from the pre-requisites and methodology of eight-phased implementation to post-implementation support issues· Coverage of the issues like Balance Scorecard (BSC) of Siebel implementation, aspects of an intelligent customer-centric enterprise, privacy and security, and future prospects

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted implementing this most critical customer-oriented application due in large part to the lack of a single-point resource on implementing a CRM system. This book attempts to fill that gap. Implementing SAP® CRM will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation. CRM implementations can add significant benefit to the company’s bottom line only if the company first transforms itself into a customer-centric and customer-responsive enterprise. This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion). It further spells out business process reengineering (BPR) strategies to configure internal business processes and operations with SAP CRM to improve customer-facing strategies, services, and relationships.

In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted

Guide to Cloud Computing for Business and Technology Managers: From Distributed Computing to Cloudware Applications unravels the mystery of cloud computing and explains how it can transform the operating contexts of business enterprises. It provides a clear understanding of what cloud computing really means, what it can do, and when it is practical

"In this book, Vivek Kale makes an important contribution to the theory and practice of enterprise architecture ... this book captures the breadth and depth of information that a modern enterprise architecture must address to effectively support an agile enterprise. This book should have a place in every practicing architect's library." —John D. McDowall, Author of Complex Enterprise Architecture Digital Transformation of Enterprise Architecture is the first book to propose Enterprise Architecture (EA) as the most important element (after Business Models) for digital transformation of enterprises. This book makes digital transformation more tangible by showing the rationale and typical technologies associated with it, and these technologies in turn reveal the essence of digital transformation. This book would be useful for analysts, designers and developers of future-ready agile application systems. This book proposes that it is the perennial quest for interoperability & portability, scalability, availability, etc., that has directed and driven the evolution of the IT/IS industry in the past 50 years. It is this very quest that has led to the emergence of technologies like service-oriented, cloud, and big data computing. In addition to the conventional attributes of EA like interoperability, scalability and availability, this book identifies additional attributes of mobility, ubiquity, security, analyticity, and usability. This pragmatic book: Identifies three parts effort for any digital transformation: Business Models, Enterprise Architectures and Enterprise Processes. Describes eight attributes of EA: interoperability, scalability, availability, mobility, ubiquity, security, analyticity, and usability. Explains the corresponding technologies of service-oriented, cloud, big data, context-aware, Internet of Things (IoT), blockchain, soft, and interactive computing. Briefs on auxiliary technologies like integration, virtualization, replication, spatio-temporal databases, embedded systems, cryptography, data mining, and interactive interfaces that are essential for digital transformation of enterprise architecture. Introduces interactive interfaces like voice, gaze, gesture and 3D interfaces. Provides an overview of blockchain computing, soft computing, and customer interaction systems. Digital Transformation of Enterprise Architecture proposes that to withstand the disruptive digital storms of the future, enterprises must bring about digital transformation, i.e. a transformation that affects an exponential change (amplification or attenuation) in any aspect of the constituent attributes of EA. It proposes that each of these technologies (service-oriented, cloud, big data, context-aware, IoT, blockchain, soft, and interactive computing) bring about digital transformation of the corresponding EA attribute viz. interoperability, scalability, availability, mobility, ubiquity, security, analyticity, and usability.

A practical book and eBook for configuring, automating, and extending Siebel CRM applications.