A Handbook Of Church Public Relations

Drawing together practical ideas, this text aims to help ensure that your church is promoting a positive image of the Christian faith to the local community. It contains suggested questions for a local survey, advice on presentation, and guidance on building good relations with the local media.

A communications specialist discusses communication in the local church--advertising, talking with the media, communicating with members, and utilizing technology. Includes helpful forms, checklists, and examples from cutting-edge churches.

High quality publications and public relations will enhance a congregation's overall ministry by promoting strong stewardship, effective evangelism, and exciting parish education. Getting the Word Out provides all the tools congregations need to create attention-grabbing, informative, and inspiring communications. Frederick H. Gonnerman shows readers how to assess their audience and the competition for the audience's attention; identify a publication's purpose; and create useful, readable, and attractive publications-whether print or online, for the congregation or a broader community.

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.