A Nation Of Realtors

How is it that in the twentieth century virtually all Americans came to think of themselves as “middle class”? In this cultural history of real estate brokerage, Jeffrey M. Hornstein argues that the rise of the Realtors as dealers in both domestic space and the ideology of home ownership provides tremendous insight into this critical question. At the dawn of the twentieth century, a group of prominent real estate brokers attempted to transform their occupation into a profession. Drawing on traditional notions of the learned professions, they developed a new identity—the professional entrepreneur—and a brand name, “Realtor.” The Realtors worked doggedly to make home ownership a central element of what became known as the “American dream.” Hornstein analyzes the internal evolution of the occupation, particularly the gender dynamics culminating in the rise of women brokers to predominance after the Second World War. At the same time, he examines the ways organized real estate brokers influenced American housing policy throughout the century. Hornstein draws on trade journals, government documents on housing policy, material from the archives of the National Association of Realtors and local real estate boards, demographic data, and fictional accounts of real estate agents. He chronicles the early efforts of real estate brokers to establish their profession by creating local and national boards, business practices, ethical codes, and educational programs and by working to influence laws from local zoning ordinances to national housing policy. A rich and original work of American history, A Nation of Realtors® illuminates class, gender, and business through a look at the development of a profession and its enormously successful effort to make the owner-occupied, single-family home a key element of twentieth-century American identity.

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

The story of the rise of the segregated suburb often begins during the New Deal and the Second World War, when sweeping federal policies hollowed out cities, pushed rapid suburbanization, and created a white homeowner class intent on defending racial barriers. Paige Glotzer offers a new understanding of the deeper roots of suburban segregation. The mid-twentieth-century policies that favored exclusionary housing were not simply the inevitable result of popular and elite prejudice, she reveals, but the culmination of a long-term effort by developers to use racism to structure suburban real estate markets. Glotzer charts how the real estate industry shaped residential segregation, from the emergence of large-scale suburban development in the 1890s to the postwar housing boom. Focusing on the Roland Park Company as it developed Baltimore’s wealthiest, whitest neighborhoods, she follows the money that financed early segregated suburbs, including the role of transnational capital, mostly British, in the U.S. housing market. She also scrutinizes the business practices of real estate developers, from vetting homebuyers to negotiating with municipal governments for services. She examines how they sold the idea of the suburbs to consumers and analyzes their influence in shaping local and federal housing policies. Glotzer then details how Baltimore’s experience informed the creation of a national real estate industry with professional organizations that lobbied for planned segregated suburbs. How the Suburbs Were Segregated sheds new light on the power of real estate developers in shaping the origins and mechanisms of a housing market in which racial exclusion and profit are still inextricably intertwined.

Real estate developers are integral to understanding the split narratives of twentieth-century American urban history. Rather than divide the decline of downtowns and the rise of suburbs into separate tales, Sara Stevens uses the figure of the real estate developer to explore how cities found new urban and architectural forms through both suburbanization and urban renewal. Through nuanced discussions of Chicago, Kansas City, Detroit, Pittsburgh, Denver, Washington, D.C., and New York, Stevens explains how real estate developers, though often maligned, have shaped public policy through professional organizations, promoted investment security through design, and brought suburban models to downtowns. In this timely book, she considers how developers partnered with prominent architects, including Ludwig Mies van der Rohe and I. M. Pei, to sell their modern urban visions to the public. By viewing real estate developers as a critical link between capital and construction in prewar suburban development and postwar urban renewal, Stevens offers an original and enlightening look at the complex connections among suburbs and downtowns, policy, finance, and architectural history.

Praise for Realtor? Magazine's BROKER to BROKER "By providing best practice management tips with thought-provokingideas, Broker to Broker offers invaluable guidance on virtuallyevery aspect of our dynamic industry. The book's easy-to-readformat, with in-depth supporting material available online, is aninnovative approach to helping the country's brokers and managersfind effective solutions to today's challenges." --Ron Peltier, President and CEO, HomeServices of America, Inc.,Minneapolis, Minnesota "This compilation of the latest Realtor? Magazine articles on realestate brokerage management could be of help to brokers andmanagers looking for practical ideas to boost their operations. Thebook quotes extensively from veteran brokers and managers who aretrying new ways to build sales and tackle problems. Within thebook's range of articles could be helpful ideas for you." --J. Lennox Scott, Chairman and CEO, John L. Scott Real Estate,Seattle, Washington "The editors did their homework. The pace of change in our businessis a constant challenge. Even if you don't want to lead the chargein industry change, brokers would do well to study the innovativeconcepts (such as the employee-agent model) illustrated here. Thesection on operations is particularly useful for brokers of amulti-office/multi-region operation." --Steve Brown, ABR?, CRB, Vice President and General Manager,Crye-Leike, Realtors?, Memphis, Tennessee "The editors of Realtor? Magazine do a fantastic job of keepingRealtors? on top of all real estate concerns. No issue is moretimely or essential to building good business than brokeragepractices." --Blanche Evans, Publisher, Agent News, and Editor, Realty Times,Dallas, Texas

Benjamin Looker investigates the cultural, social, and economic complexities of the idea of “neighborhood” in postwar America. In the face of urban decline, competing visions of the city neighborhood's significance and purpose became proxies for broader debates over the meaning and limits of American democracy. Looker examines radically different neighborhood visions—by urban artists, critics, writers, and activists—to show how sociological debates over what neighborhood values resonated in art, political discourse, and popular culture. The neighborhood-—both the epitome of urban life and, in its insularity, an escape from it—was where twentieth-century urban Americans worked out solutions to tensions between atomization or overcrowding, harsh segregation or stifling statism, ethnic assimilation or cultural fragmentation.