Advanced Presentations By Design

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

The Presentation tells the story of David who, with the help of his boss, Barbara and the enigmatic Professor Edwards, is preparing for the most important presentation of his life. In a few short days, David will have to convince the Board that his division-along with his job and those of all his staff-is worth saving. He has the data he needs, and he thinks he has a good case, but can he pull it all together in a way that will capture the Board's attention and pitch his proposal successfully, in just a few slides...? Follow David as he learns: ... that you cannot add interest to your presentation, through fancy transitions, clip art, and so on; you can only draw out the interest inherent in it by solving a problem for your audience. ... that there is a vast difference between slides designed for a large, Ballroom style presentation to inform or entertain your audience, and a smaller, Conference Room style presentation designed to persuade or sell. ... how to decide what you should include in your presentation, and what you should leave out. ... and how to design a presentation when the goal is to persuade your audience to do something: invest in your company, buy your product, approve your project, support your initiative, or donate to your organization.

Robin Williams, teacher and designer, knows what it takes to give a good presentation. In this revised and updated book, Robin makes it easy for even first-time presenters to get past their fears of creating a presentation. She expands upon the four fundamental principles of good design and typography introduced in her award-winning Non-Designer’s series and adds four more principles specific to achieving clear communication with slides. Let Robin guide you in her signature light-hearted style through the entire process of creating a presentation—from planning and organizing your ideas to designing effective, beautiful slides that won’t put your audience to sleep. In this essential guide to presentation design, you’ll learn: • What makes a good presentation—or a bad one • How to plan, organize, and outline your presentation • Four principles for developing effective presentations • Four principles for designing beautiful slides that communicate clearly • Specific tips for using animation and transitions that aren’t annoying • A list of timeless presentation rules . . . that you should totally ignore

Learn how to use stories and visuals to make top–notch presentations It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization. The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change. Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a story Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods Includes sample Story Maps, templates, practical success stories, and more Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.

In his internationally acclaimed, best-selling book Presentation Zen: Simple Ideas on Presentation Design and Delivery, presentation master Garr Reynolds gave readers the framework for planning, putting together, and delivering successful presentations. Now, he takes us further into the design realm and shows how we can apply time-honored design principles to presentation layouts. Throughout Presentation Zen Design, Garr shares his lessons on designing effective presentations that contain text, graphs, color, images, and video. After establishing guidelines for each of the various elements, he explains how to achieve an overall harmony and balance using the tenets of Zen simplicity. Not only will you discover how to design your slides for more professional-looking presentations, you’ll learn to communicate more clearly and will accomplish the goal of making a stronger, more lasting connection with your audience.

These days, it's not just corporate marketing directors tasked with giving computer-based presentations—anyone forced to stand in front of a crowd and talk for more than three minutes had better know how to put together a slide presentation. You're not a professional designer, but you want your slides to look professional. What do you do? Enter Robin Williams, the beloved, best-selling non-designer's designer (with over 850,000 copies of The Non-Designer's Design Book in print!) who has taught an entire generation the basics of design and typography. In The Non-Designer's Presentation Book, Robin expands upon the design principles introduced in her award-winning Non-Designer's series. She explains four fundamental principles of good design as applied to digital presentations, and adds four more principles specific to clear communication with slides. Whether you work with a Mac or PC, PowerPoint or Keynote, let Robin guide you, in her signature, light-hearted style, through the entire process of creating a presentation—from using the right software to organizing your ideas to designing effective, beautiful slides that won't put your audience to sleep. In this essential guide to presentation design, you'll learn: What makes a good presentation or a bad one How to plan, organize, and outline your presentation Four principles of designing effective presentations Four principles for designing beautiful slides that communicate clearly An exhaustive list of timeless presentation rules...that you should totally ignore