Advertising And Cultural Politics In Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.

"The Propaganda Society analyzes the rapid expansion of propaganda and promotional activities in the leading 'post-industrial' states under the regime of neoliberalism. With the outsourcing of manufacturing, these states have converted to service, selling, and speculative economies, with a concurrent rapid growth of advertising, marketing, public relations, sales management, branding, and other promotional enterprises. Aided by digital technologies and the removal - 'deregulation' - of political, legal, administrative, and moral barriers to state and corporate expansion on a global scale, a group of dominant political and commercial actors have brought about a common discourse and convergent set of practices rooted in sophisticated and unprecedented levels of propaganda and promotion. Written by leading scholars in the field, each of the eighteen chapters in this book discuss the ways in which elite uses of propaganda have radically transformed media and information systems, political and public culture, the conduct of war and foreign relations, and the overall behavior of the state."-- Back cover.

With contributions from Homi Bhabha, Kwame Anthony Appiah, Will Hutton, Jürgen Habermas and Amartya Sen, among others, this dazzling compendium of some of the world’s most prominent and diverse thinkers examines the question, ‘What is the future of culture in the age of globalization?’ These essays represent a major theoretical and methodological challenge to the social sciences, and question the nature of globalization and the culture of change.

This book provides new insights into the relationship of the field of arts and cultural management and cultural rights on a global scale. Globalisation and internationalisation have facilitated new forms for exchange between individuals, professions, groups, localities and nations in arts and cultural management. Such exchanges take place through the devising, programming, exhibition, staging, marketing, and administration of project activities. They also take place through teaching and learning within higher education and cultural institutions, which are now internationalised practices themselves. With a focus on the fine, visual and performing arts, the book positions arts and cultural management educators and practitioners as active agents whose decisions, actions and interactions represent how we, as a society, approach, relate to, and understand ourselves and others. This consideration of education and practice as socialisation processes with global, political and social implications will be an invaluable resource to academics, practitioners and students engaging in arts and cultural management, cultural policy, cultural sociology, global and postcolonial studies.

A highly original study of newspaper cartoons throughout India's history and culture, and their significance for the world today.

First published in 1989, Cultural Politics in Contemporary America is a radical attempt to lay out the complex ways in which the American media and American culture is powerfully interlocked. At the end of the 20th century, the media exerted an overwhelming influence on the formation of social identity through the production and consumption of images. The Hollywood Presidency of Ronald Reagan was founded on the skills of the ‘Great Communicator’; Bruce Springsteen’s ‘Born in the USA’ was used by Chrysler Corporation to assure that ‘the pride is back’; feminists and right-wing militants converged to oppose pornography. The media, American culture, and political power were bound together in a gamble, the stakes of which increased daily. ‘Cultural Politics’ incorporates the struggles of race, gender and class; the economy of the commercial media system; the myths of hegemony and imperialism; the crises of privacy and of the intellectual; and such diverse issues as postmodernism, the American automobile, advertising as communication, and television. While political actors have changed and media technology has advanced rapidly, the outcome of this research still holds true for the 21st century and is of importance to students of media studies, cultural studies, postmodernism, postcolonial studies and political science.

Xudong Zhang offers a critical analysis of China's 'long 1990s', the tumultuous years between the 1989 Tiananmen Square crackdown and China's entry into the World Trade Organisation in 2001.

"In the years immediately after World War II, the United States broadcast to the world not just its power but its values. Sam Lebovic here focuses on one of those professed ideals: the free flow of information. That trope became a proxy for America's special brand of imperial democracy, and it both abetted and constituted the spread of American culture and values worldwide. By studying visa and passport policy, funding for educational exchange and school construction, the purchase of land for embassies, the rights of international correspondents, and other mundane matters, Lebovic reveals globalization as a consequence of "quotidian world-ordering," not of high-minded abstractions like liberal internationalism"--