Advertising Book 1916

Excerpt from The Advertising Book, 1916 The chief purpose of "The First Advertising Book" - 1916 - is to put into form for convenient reference some of the available records of recent progress in advertising methods. This is done with two separate objects in view. One object is to give to such persons as may be interested in advertising (but who are not familiar with its inner workings in its modern forms) a clear idea of what is being done from within to make more effective this part of the present-day selling mechanism. The other, and the more important object, is to help those who are actively engaged in selling operations to acquire a working familiarity with some of the events forming current advertising history. To such persons, the records of these events may have suggestive value in connection with efforts to reduce waste in the processes of distributing merchandise. In the conclusion of "Advertising as a Business Force," a similar compilation made for the Associated Clubs in 1912-13, 1 called attention to three lines in which it seemed to me advertising was making distinct progress: 1. Immediate contact with selling. 2. Accurate knowledge as a basis for action, and 3. Exacting standards of honor. This new compilation of some articles which have appeared during the past two years serves to show clearly that the progress being made in each of these lines -as well as in others - is of a substantial character. The present volume may be said to have been built around the following sentence at the close of "Advertising as a Business Force": "It does not require the gift of prophecy, then, to foresee the very imminent coming of the time when the very highest possible standards of honor in advertising appeal will not merely be 'good business' but will be absolutely essential to any advertising appeal which can be expected to have any real effect." About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

This book is a comprehensive guide to advertising in 1916. Paul Terry Cherington provides an in-depth analysis of the advertising industry, including the most effective advertising techniques, the role of advertising in business, and the ethics of advertising. It is a fascinating look at the origins of modern advertising and a valuable resource for anyone interested in the history of marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

You might be surprised to learn that many of the consumer brands and products we enjoy today exist because of streetcar advertising. The Industrial Revolution of the early 1900 s and a massive consumer audience riding over 50,000 streetcars in nearly 3,000 cities and towns in every state of the union provided a great opportunity for Barron Collier, a native of Memphis, Tennessee. He simply used streetcar advertising to bring these two forces together and created the largest streetcar advertising empire in the world. By age twenty-six, he was a millionaire and at one time had business offices in 70 cities with business interests in more than a thousand cities. Most of these advertising cards have remarkable color graphics; over 250 of them are included in this book for your viewing pleasure. While streetcar advertising is definitely not a major advertising medium today, the advertising community might be surprised to learn that the basic principles of consumer advertising have not changed that much in the last one hundred years. Investors might do well to review this book to see which companies are still producing these popular products and brands as they represent some of the most successful businesses in America today.REVIEWS As a longtime trolley museum motorman, I have often observed the interest our passengers show in the vintage interior advertisements above the windows, the car cards. Now there s a book on the history of car cards that fills a gap in the literature. Woodson Savage has been collecting car cards and researching their history...After relating the history of car cards, the majority of the book is devoted to a colorful gallery of the cards themselves. The color and reproduction on coated paper are excellent. Most of them are national brands, many of which survive today. The galleries are divided into product types, with histories of these ad campaigns. Savage s personal collection can be viewed online at fineartamerica.com/artists/Woodson Savage. Savage has joined the Western Railway Museum, and is working with them to catalog and scan their 900-card collection....the book is well produced, fun to browse through and may deserve a place in your museum store.Tourist Railroads & Railway Museums, The Magazine of ATRRM"