Advertising Its Principles And Practice
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Advertising
![Advertising](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Anonim |
Publsiher | : Unknown |
Total Pages | : 575 |
Release | : 1915 |
Genre | : Advertising |
ISBN | : OCLC:463134698 |
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Advertising Its Principles and Practice
![Advertising Its Principles and Practice](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Harry Tipper,Harry Levi Hollingworth,George Burton Hotchkiss,Frank Alvah Parsons |
Publsiher | : Unknown |
Total Pages | : 575 |
Release | : 1917 |
Genre | : Electronic Book |
ISBN | : OCLC:502742582 |
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Advertising Principles and Practice
Author | : Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone |
Publsiher | : Pearson Australia |
Total Pages | : 577 |
Release | : 2014-08-01 |
Genre | : Business & Economics |
ISBN | : 9781486009053 |
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The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Advertising
Author | : Daniel Starch |
Publsiher | : Unknown |
Total Pages | : 290 |
Release | : 1914 |
Genre | : Advertising |
ISBN | : UCAL:$B240440 |
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Advertising IMC
Author | : Sandra Ernst Moriarty,Nancy Mitchell,William D. Wells |
Publsiher | : Unknown |
Total Pages | : 669 |
Release | : 2014-04-03 |
Genre | : Advertising |
ISBN | : 1292017392 |
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For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Advertising Principles and Practice
Author | : Gupta Ruchi |
Publsiher | : S. Chand Publishing |
Total Pages | : 402 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 9788121940016 |
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Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Advertising
Author | : William Wells,John Burnett,Sandra Ernst Moriarty |
Publsiher | : Prentice Hall |
Total Pages | : 592 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 0131465600 |
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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
Advertising
![Advertising](https://youbookinc.com/wp-content/uploads/2024/06/cover.jpg)
Author | : Daniel Starch |
Publsiher | : Unknown |
Total Pages | : 135 |
Release | : 2019 |
Genre | : Electronic Book |
ISBN | : 0243611358 |
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