Aed S Journey

Wrongly accused of witchcraft, pretty young Aed escapes death at the stake and drowning. Latent magic is aroused in her. A series of adventures takes her to Dragon's Mouth where she finds her sorceress mentor, Aitheda who might be immortal. Aitheda has an incredibly powerful magical sword called Gobansaor. This sword will affect their lives far more than they realise. Aed studies hard and hones her skills using the four elements of magic before leaving the sanctuary of Dragon's Mouth. Aed's journey takes her through several cities along a circuitous route. Along the way, she experiences tragic losses, the joys of new friendships, betrayal, trickery and romance. The daunting fifth element of magic is learnt about and mastered at great cost. She also has to use her awesome powers on many occasions to defend herself or those she cares about.She naively learns that trust has to be earned and that people cannot be judged by appearances alone. Read this exciting story and be prepared for the unexpected around every corner…

Social representation of entrepreneurship is naive. Successful entrepreneurs are visionaries, adept at identifying opportunity, planning, implementing and realizing the opportunity. The reality of business creation is very different. An entrepreneur starts with his skills, vision and commitment. He has self-confidence in a business that doesn’t exist. He believes that he can do it without having done it before. He has to sustain his belief over time, whatever the challenges. And evoke the same belief in customers, suppliers and stakeholders. His focus is implementation. He has setbacks when ideas don’t work. He has to remain upbeat. Perseverance needs courage and conviction amidst uncertainty and often desperation. Entrepreneurs are always grappling with dichotomous ideas; should they trust the path they are on or change direction? Creation of business is a capability that entrepreneurs learn on-the-job. The way entrepreneurs work and think is a significant variable in the creation of a new business. The hypothesis of the book is that entrepreneurship is not only about ‘what’ successful entrepreneurs’ do, ‘who’ they are or ‘whom’ they know, but more importantly about ‘how’ they do it. The entrepreneurial process revealed in the interviews has universal application as a way of entrepreneurship. It expands the potential of entrepreneurship. Methods of working and thinking are free resources accessible to everyone. Therefore, everyone has the potential to be an entrepreneur. Ideas and opportunities emerge from a way of thinking and doing. Implementation is graduation in entrepreneurship. The book is based on a collection of startup journeys of entrepreneurs. The book captures the thoughts and behaviors of a pre-success entrepreneur. There is a difference in how these moments are experienced by entrepreneurs as they occur and read by others ex post facto.

Healthcare and Medical Devices Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA