Aging Media And Culture

The intersections of aging, media, and culture are under-explored given trends in population aging, rapid increases in the mediation of everyday life, and the growing cultural significance of media consumption at the global level. This book brings together an international collection of critical scholars, both well-established and up-and-coming, from the various academic disciplines that share a common interest in the future study of aging and media. This anthology of original articles integrates aging theory and media studies through a study of core issues including the media’s influence on the construction of “old age,” the reciprocal influence of aging on media industries, age-based identities in a mediated world, issues of gender and sexuality in an aging society, and the practical implications of a more integrated approach between the two fields. The chapters explore the intersections between aging and media in the realms of advertising/marketing, television, film, music, celebrity and social media, among others.

Americans enjoy longer lives and better health, yet we are becoming increasingly obsessed with trying to stay young. What drives the fear of turning 30, the boom in anti-aging products, the wars between generations? What men and women of all ages have in common is that we are being insidiously aged by the culture in which we live. In this illuminating book, Margaret Morganroth Gullette reveals that aging doesn't start in our chromosomes, but in midlife downsizing, the erosion of workplace seniority, threats to Social Security, or media portrayals of "aging Xers" and "greedy" Baby Boomers. To combat the forces aging us prematurely, Gullette invites us to change our attitudes, our life storytelling, and our society. Part intimate autobiography, part startling cultural expose, this book does for age what gender and race studies have done for their categories. Aged by Culture is an impassioned manifesto against the pernicious ideologies that steal hope from every stage of our lives.

As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.

The two LNCS volume set 9754-9755 constitutes the refereed proceedings of the Second International Conference on Human Aspects of IT for the Aged Population, ITAP 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016, jointly with 14 other thematically conferences. The total of 1287 papers and 186 poster papers presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. LNCS 9754, Design for Aging (Part I), addresses the following major topics: designing for and with the elderly; technology use and acceptance by older users; psychological and cognitive aspects of interaction and aging; mobile and wearable technologies for the elderly. LNCS 9755, Healthy and Active Aging (Part II), addresses these major topics: smart and assistive environments; aging and social media; aging, learning, training and games; and aging, mobility and driving.

Later years are changing under the impact of demographic, social and cultural shifts. No longer confined to the sphere of social welfare, they are now studied within a wider cultural framework that encompasses new experiences and new modes of being. Drawing on influences from the arts and humanities, and deploying diverse methodologies – visual, literary, spatial – and theoretical perspectives Cultural Gerontology has brought new aspects of later life into view. This major new publication draws together these currents including: Theory and Methods; Embodiment; Identities and Social Relationships; Consumption and Leisure; and Time and Space. Based on specially commissioned chapters by leading international authors, the Routledge Handbook of Cultural Gerontology will provide concise authoritative reviews of the key debates and themes shaping this exciting new field.

This book examines the history of popular drug cultures and mediated drug education, and the ways in which new media - including social networking and video file-sharing sites - transform the symbolic framework in which drugs and drug culture are represented. Tracing the emergence of formal drug regulation in both the US and the United Kingdom from the late nineteenth century, it argues that mass communication technologies were intimately connected to these "control regimes" from the very beginning. Manning includes original archive research revealing official fears about the use of such mass communication technologies in Britain. The second half of the book assesses on-line popular drug culture, considering the impact, the problematic attempts by drug agencies in the US and the United Kingdom to harness new media, and the implications of the emergence of many thousands of unofficial drug-related sites.

Despite the increasing number and variety of older characters appearing in film, television, comics, and other popular culture, much of the understanding of these figures has been limited to outdated stereotypes of aging. These include depictions of frailty, resistance to modern life, and mortality. More importantly, these stereotypes influence the daily lives of aging adults, as well as how younger generations perceive and interact with older individuals. In light of our graying population and the growing diversity of portrayals of older characters in popular culture, it is important to examine how we understand aging. In Aging Heroes: Growing Old in Popular Culture, Norma Jones and Bob Batchelor present a collection of essays that address the increasing presence of characters that simultaneously manifest and challenge the accepted stereotypes of aging. The contributors to this volume explore representations in television programs, comic books, theater, and other forms of media. The chapters include examinations of aging male and female actors who take on leading roles in such movies as Gran Torino, Grudge Match, Escape Plan, Space Cowboys, Taken,and The Big Lebowski as well as TheExpendables, Red,and X-Men franchises. Other chapters address perceptions of masculinity, sexuality, gender, and race as manifested by such cultural icons as Superman, Wonder Woman, Danny Trejo, Helen Mirren, Betty White, Liberace, and Tyler Perry’s Madea. With multi-disciplinary and accessible essays that encompass the expanding spectrum of aging and related stereotypes, this book offers a broader range of new ways to understand, perceive, and think about aging. Aging Heroes will be of interest to scholars of film, television, gender studies, women’s studies, sociology, aging studies, and media studies, as well as to general readers.

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.