Airline Survival Kit

Nawal Taneja's perspective on the current global air travel situation is a wake-up call to those airlines and boards of directors living in denial. The author reveals the parlous state of the industry and suggests appropriate responses to what is in reality a deep crisis.

This book has clear aims: to address both the multi-faceted challenge - that the industry has never made any sustainable profits, and some possible opportunities for its different constituents (e.g. management, labor, and governments) to enable airlines to break out of the almost zero profit-margin game. It provides pragmatic insights into: the complexities of the airline business; the actual and perceived obstacles to achieving reasonable profit margin; past and present (successful and unsuccessful) strategies; plausible future prospects for global passenger growth; and alternative airline business models - particularly the type of models that have led to enduring success for a few. The audience includes airline senior executives, members of the board, major shareholders, government policy makers, labor leadership, the airline investment community, aircraft manufacturers.

The Impact of 9/11 on Business and Economics is the second volume of the six-volume series The Day that Changed Everything? edited by Matthew J. Morgan. The series brings together from a broad spectrum of disciplines the leading thinkers of our time to reflect on one of the most significant events of our time.