American Militarism And Anti Militarism In Popular Media 1945 1970

Scholars have characterized the early decades of the Cold War as an era of rising militarism in the United States but most Americans continued to identify themselves as fundamentally anti-militaristic. To them, "militaristic" defined the authoritarian regimes of Germany and Japan that the nation had defeated in World War II--aggressive, power-hungry countries in which the military possessed power outside civilian authority. Much of the popular culture in the decades following World War II reflected and reinforced a more pacifist perception of America. This study explores military images in television, film, and comic books from 1945 to 1970 to understand how popular culture made it possible for a public to embrace more militaristic national security policies yet continue to perceive themselves as deeply anti-militaristic.

Anna Froula is Associate Professor of Film Studies in the Department of English at East Carolina University, USA Stacy Takacs is Associate Professor and Director of American Studies at Oklahoma State University, USA

Capitalizing on thousands of feet of accumulated footage captured by combat camera crews during the early years of the Korean War, a small group of US Army officers conceptualized a film series that would widen viewers’ understanding of the service and its mission. Their efforts produced the documentary television series that in late 1951 would become The Big Picture. Although it would take years to fully utilize the emerging technologies and develop the concept into a popularly recognized television series, The Big Picture did evolve into a vehicle whose intention was to help the army tell its story, sell its relevance in the emerging Cold War, and inform and educate its audience about American ideals. Its messages captured the early post-1945 zeitgeist and reflected a national mood that was anticommunist, steeped in foundational principles of American exceptionalism, and trusting of elite leadership. John W. Lemza’s The Big Picture argues that the show, like others produced for television during that time by the armed forces, served as a vehicle for directed propaganda, scripted to send important Cold War messages to both those in uniform and the American public. In this first systematic study of its production and reception history as well as its themes and cultural impact, Lemza shows how the producers incorporated specific Cold War themes, such as anticommunism, into episodes and deployed television’s small screen as the intersection of propaganda and policy during the Cold War period. John Lemza’s study reveals that the longer The Big Picture maintained those themes the more they began to lose their resonance, especially when the cultural and social environment of the United States began changing in the mid-1960s. The series producers chose to continue on a course that was set during the early Cold War years, and the credibility of the show began to suffer. Throughout the course of its two-decade production run, however, The Big Picture cast a big shadow as the premier military program influencing viewing audiences through primetime television and syndication.

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